Custom Attributes: Build your CRM exactly how you need it

You can now customize your CRM data structure with custom attributes for every object. Add the fields that matter for your business – from lead scores to contract types to custom contact roles.

What's new:

• Create custom attributes for People, Companies, and custom objects
• Choose from 12 different attribute types: text, number, phone, date, rating, checkbox, single/multi-select, status, relationship, user, and currency
• Filter and sort your records by custom attributes
• Organize attributes via drag & drop

Why this matters: Your CRM adapts to your workflow, not the other way around. Track exactly the information that's important for your business – whether it's lead qualification scores, contract renewal dates, or multiple contact persons per department.

‍