You can now connect your own Matomo account to track booking-page visits and completed bookings in your own analytics.
What's new:
• Matomo integration – Enter your Matomo address and site ID under Dashboard → Integrations → Matomo, and booking visits plus conversions start flowing in automatically.
• Revenue tracking included – Paid bookings report their revenue into Matomo as well, so conversion value shows up alongside visits.
• Cloud and self-hosted supported – Works whether you run Matomo Cloud or your own self-hosted instance.
• Consent-aware – Tracking respects your existing cookie-consent banner, the same way it already does for Google Analytics and Meta Pixel.
Why this matters: If Google Analytics or Meta Pixel don't fit your privacy requirements, you now have a self-hostable alternative that reports the metrics that matter — visits and completed bookings — without leaving your own analytics stack.
Matomo is available from the Business plan onwards.