Looking for HubSpot alternatives? This guide covers the 18 best options on the market including Zeeg, a scheduling CRM with built-in AI agents that turns booked appointments into revenue.
Who benefits most from switching to HubSpot alternatives?
Before jumping into the list, let’s have a look at what drives businesses to look for alternatives to HubSpot in the first place for the answer will determine which tool ends up being the right fit.
Small businesses and startups tend to hit a wall quickly. Indeed, HubSpot's free plan looks appealing at first, but the moment you need workflow automation, A/B testing, or advanced reporting, HubSpot’s pricing will increase quickly. There are plenty of HubSpot alternatives that give you the features you actually need without gating them behind expensive plans.
Mid-sized companies run into a different issue: scale. As your team and contact list grow, HubSpot's per-user and per-contact pricing will, again, add up fast. Many competitors to HubSpot give you more predictable pricing, which means you can grow without renegotiating your budget every quarter.
Enterprise teams sometimes find HubSpot underpowered for more complicated requirements, especially when they need deep integration with existing infrastructure or highly specific customization at scale.
Here are more articles on HubSpot, by the way:
- HubSpot Pros and Cons Explained
- HubSpot Free CRM Limitations That You Should Know
- HubSpot Meeting Scheduler Review & How-To Guide
- HubSpot Sales Hub Pricing and Features
Best HubSpot alternatives in 2026: Quick comparison
Top 18 HubSpot alternatives in 2026
1. Zeeg: The booking CRM with built-in AI agents
First up, we have Zeeg. While most CRMs treat appointment scheduling as a less important secondary feature, Zeeg was built around a different idea: for many businesses (such as consultants, sales teams, coaches, recruiters, service providers) the meeting is the relationship. So why would your CRM treat it’s not important?
More than just scheduling, Zeeg now includes natively integrated voice AI agents that answer and make phone calls on behalf of your business. They hold real, back-and-forth conversations with callers, capture their details, qualify them, and book the right meeting automatically, all without any human involvement. Everything lands directly in Zeeg's CRM. No third-party tools, no Zapier workarounds, no separate phone system required.
On top of that, European hosting on Deutsche Telekom's Open Telekom Cloud means full GDPR compliance out of the box. Your data stays within European borders, encrypted end-to-end, meaning there’s no need for any configuration. That's a genuine advantage for companies serving European customers or operating under strict privacy requirements.
Key features
- Voice AI agents: Handle inbound and outbound calls with fully conversational AI — captures name, company, email, and custom data, then books the right meeting automatically
- Smart routing by intent: Define routing rules in plain language — "if the caller mentions being a new client, book an onboarding call" — and the agent handles the rest
- Intelligent lead qualification: Routing forms with conditional logic screen prospects before they ever reach your calendar
- Appointment-first CRM: Pipeline management built around scheduled interactions, not the other way around
- Round-robin with skill matching: Distribute leads fairly while making sure prospects meet with the right specialist
- Team scheduling coordination: Find available slots across multiple team members for group meetings automatically
- Payment at booking: Collect deposits or full payment when appointments are scheduled, via Stripe and PayPal
- Full GDPR compliance: European data hosting with end-to-end encryption, zero configuration required
- Native calendar integration: Works with Google, Outlook, Apple Calendar, and Exchange
- Workflow automation: Trigger reminders, follow-ups, and pipeline updates based on booking events
- Analytics dashboard: Track conversion rates, no-shows, and team performance
- Call transcripts in CRM: Every AI agent call is logged with a full transcript, timestamps, and AI reasoning annotations
Pros and cons
✓ Purpose-built for appointment-driven businesses
✓ Native voice AI agents — no third-party tool required
✓ Lead qualification happens during booking, not after
✓ Full GDPR compliance with European hosting
✓ Round-robin with skill-based matching
✓ Custom objects without enterprise-tier pricing
✓ Payment collection at booking time
✓ Native calendar integrations including Apple Calendar
✗ Mobile app not yet available
✗ Less advanced than full marketing automation platforms
✗ Newer to market than some established competitors
Pricing
- Starter (Free forever): Two booking pages, unlimited 1-on-1 meetings, calendar integrations
- Professional ($10/user/month billed annually or $12 monthly): Unlimited booking pages, four calendar connections, group meetings, workflow automation, custom branding, CRM with pipeline tracking. AI agents available as an add-on.
- Business ($16/user/month billed annually or $20 monthly): Everything in Professional plus team features: collective events, round-robin distribution, routing forms with conditional logic, advanced CRM with deal stages, team analytics
- Scale ($30/user/month billed annually or $40 monthly): Enhanced analytics, priority support, custom integrations, API access, advanced reporting
- Enterprise (Custom pricing): Unlimited users, single sign-on, dedicated support, custom configurations, SLA guarantees
User reviews
Capterra¹: 4.9/5
OMR²: 4.9/5
2. Zoho CRM: Budget-friendly functionality
Moving on, let's talk about one of the most established names in this space. Zoho CRM has built a strong position among HubSpot alternatives for mid-sized businesses that need advanced features but don’t want to pay too much.
With Zoho, you get solid contact management, sales automation, and marketing tools at prices that make sense for growing teams. Integration with other Zoho products (there are over 40 of them) creates an all-in-one system similar to HubSpot, but with more flexibility to pick only what you need. That said, the interface feels dated compared to newer alternatives, and the learning curve can catch new users off guard.
Key features
- Contact and account management with custom fields
- Sales pipeline automation and forecasting
- Email marketing and campaign management
- Workflow automation across sales and marketing
- Territory management for distributed teams
- Mobile apps for iOS and Android
- Integration with Zoho's full business suite
Pros and cons
✓ Extensive feature set at competitive prices
✓ Deep customization through Canvas Builder
✓ Scales well for growing businesses
✗ Steep learning curve for new users
✗ Interface feels a bit dated/old compared to newer options
✗ Most advanced features ask for higher tiers
Pricing³
- Free: Up to 3 users with basic CRM features
- Standard ($14/user/month): Mass email, custom fields, workflow automation, sales forecasting
- Professional ($23/user/month): Blueprint process management, inventory tracking, advanced automation
- Enterprise ($40/user/month): Zia AI assistant, territory management, custom modules
- Ultimate ($52/user/month): Advanced analytics, enhanced AI features, premium support
User reviews
Capterra⁴: 4.3/5
OMR⁵: 4.1/5
By the way, we have more on Zoho CRM:
- Zoho CRM Pricing: Complete Guide to Plans and Costs
- Zoho CRM vs Dynamics 365
- Zoho CRM vs Salesforce
- Zoho CRM vs Pipedrive
- Zoho CRM vs HubSpot
3. SAP CRM: Enterprise-grade power
Now, moving into more enterprise territory. SAP CRM is a natural option for large organizations with complex processes, multiple departments, and global operations. It handles everything from sales and service to marketing and analytics, all while integrating deeply with other SAP business systems many enterprises already rely on.
The trade-off, though, is that the complexity of implementation and cost put it out of reach for smaller businesses. If you don't have a dedicated IT team and a serious budget, this is probably not the tool for you.
Key features
- An all-in-one, unified sales, service, and marketing platform
- Native integration with SAP business suite
- Advanced analytics and reporting
- Territory and partner management
- Multi-channel customer engagement
- Configurable business processes
- Global scalability with localization
Pros and cons
✓ Handles complex enterprise requirements
✓ Proven at massive scale
✓ Strong security and compliance features
✗ Very high implementation costs
✗ Requires dedicated IT resources
✗ Long deployment timelines
✗ Overkill for most small and mid-sized businesses
Pricing⁶
SAP CRM requires custom quotes, with annual costs typically reaching six figures. Pricing depends on modules selected, user count, implementation scope, and support level.
User reviews
Capterra⁷: 4.3/5
OMR⁸ (SAP Sales Cloud): 3.7/5
4. Pipedrive: Sales pipeline simplicity
On to number four, and this one's a fan favorite among sales teams. Pipedrive built its reputation around a laser focus on visual pipeline management. The interface makes deal progression immediately clear without requiring any training, which is a genuinely underrated advantage for small and mid-sized sales teams.
Drag deals between stages. Set follow-up reminders. Track email opens. The basics work well without overwhelming users with options they don't need. Where it falls short is marketing, so if you need automation beyond basic email sequences, you'll likely need to pair it with another tool.
Key features
- Visual sales pipeline with drag-and-drop
- Email integration and tracking
- Activity-based selling methodology
- Smart contact data enrichment
- Sales forecasting and reporting
- Mobile apps for iOS and Android
- 400+ integrations including Zeeg
Pros and cons
✓ Intuitive visual interface
✓ Quick setup and onboarding
✓ Strong email integration
✓ Excellent for sales-focused teams
✗ Limited marketing automation
✗ Basic reporting on lower tiers
✗ Can get expensive for larger teams
Pricing⁹
- Lite ($14/user/month): Basic pipeline, 400+ integrations, activity tracking
- Growth ($39/user/month): Email sync, automation builder, group emailing, video calls
- Premium ($59/user/month): AI sales assistant, contract management, revenue forecasting
- Ultimate ($79/user/month): Premium support, advanced security
User reviews
Capterra¹⁰: 4.5/5
OMR¹¹: 4.2/5
More on Pipedrive:
- Pipedrive Pros and Cons
- How to Use Pipedrive Effectively
- Pipedrive Workflow Automation: A Complete Guide
- Pipedrive Pricing: Guide & Calculator
- Is Pipedrive Free to Use?
- Pipedrive vs HubSpot
5. Salesforce: The enterprise standard
No list of HubSpot competitors would be complete without this one. Salesforce remains the enterprise CRM standard as it’s used by over 150,000 companies globally despite all its complexity. Nearly unlimited customization through the AppExchange marketplace (8,700+ add-ons) gives organizations with dedicated Salesforce administrators a lot to work with. Without that expertise, though, you can expect a frustrating experience.
Key features
- Advanced sales, service, and marketing clouds
- Einstein AI for predictive analytics
- Extensive AppExchange marketplace
- Advanced reporting and dashboards
- Workflow and process automation
- Multi-channel customer engagement
- Mobile platform
Pros and cons
✓ Industry-leading feature depth
✓ Massive integration pack
✓ Proven at enterprise scale
✗ Steep learning curve
✗ Complex setup requiring dedicated expertise
✗ Premium features are very expensive
✗ Can feel overwhelming for smaller teams
Pricing¹²
- Starter Suite ($25/user/month): Basic CRM for small teams
- Pro Suite ($100/user/month): Complete CRM with automation and forecasting
- Enterprise ($165/user/month): Advanced automation, analytics, integrations
- Unlimited ($330/user/month): Unlimited features, premier support
- Einstein 1 Sales ($500/user/month): Full AI and advanced features
User reviews
Capterra¹³ (Salesforce Starter): 4.4/5
OMR¹⁴ (Sales Cloud): 4.2/5
Again, read more on Salesforce:
- Salesforce Pros and Cons
- Salesforce Pricing
- Is Salesforce Worth It for Small Businesses?
- Salesforce vs HubSpot
6. Microsoft Dynamics 365: The Microsoft choice
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Continuing the enterprise theme, Microsoft Dynamics 365 Sales makes a lot of sense if your team already uses Microsoft. Outlook, Teams, Office 365… when your daily tools already carry the Microsoft identity, Dynamics slots in without disruption. Email syncs automatically, meetings connect through Teams, and documents flow from Office into customer records.
The downside is, of course, the cost. Monthly prices run high, and getting full value out of the platform asks for an existing Microsoft 365 investment.
Key features
- Native Microsoft 365 integration across Outlook, Teams, and Office
- Sales automation with pipeline management and forecasting
- AI-powered insights through Dynamics 365 Copilot
- Contextual conversation intelligence for sales calls
- Lead and opportunity scoring
- Mobile apps for iOS and Android
- Advanced reporting and dashboards
Pros and cons
✓ Works naturally with Microsoft tools your team already uses
✓ Familiar interface reduces training time
✓ Strong security and compliance features
✓ Scalable from small teams to large enterprises
✗ Monthly costs run high compared to alternatives
✗ Best value requires existing Microsoft 365 investment
✗ Customization can require technical expertise
Pricing¹⁵
- Professional ($65/user/month): Sales automation, Microsoft 365 integration, mobile app, reporting and dashboards, basic customization
- Enterprise ($105/user/month): Everything in Professional plus AI features, advanced automation, conversation intelligence, sales engagement tools, contextual insights
User reviews
Capterra¹⁶: 4.4/5
OMR¹⁷: 4.0/5
7. Monday.com: CRM meets project management
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Taking a different angle from the tools above, Monday.com combines customer relationship management with project tracking. This HubSpot alternative works especially well for service businesses where every sale turns into a project that needs delivering.
The visual, board-based interface makes Monday.com approachable for teams who find traditional CRMs confusing. Colored status indicators, timeline views, and Kanban boards give you multiple ways to visualize your work. Where it gets tricky is when you need simple CRM features without the project management aspect, the platform can feel like too much for you. If that’s the case, we have an article on the best easy and simple CRMs on the market.
Key features
- Visual boards for CRM and projects
- Customizable workflows and automation builder
- Email integration and sales pipeline management
- Team collaboration tools
- Mobile apps
- 200+ integrations
Pros and cons
✓ Combines CRM and project management
✓ Highly visual and intuitive
✓ Flexible customization
✓ Strong collaboration features
✗ Can be overkill for simple CRM needs
✗ Reporting could be stronger
✗ Pricing adds up for larger teams
Pricing¹⁸
- Free ($0): Up to 2 seats, 3 boards, 200+ templates, mobile apps
- Standard ($12/seat/month): Unlimited items and boards, guest access, automations (250 actions/month), timeline and Gantt views
- Pro ($19/seat/month): Private boards, time tracking, formula column, automations (25K actions/month)
- Enterprise (Custom pricing): Portfolio management, enterprise-grade security, advanced reporting
User reviews
Capterra¹⁹: 4.6/5
OMR²⁰: 4.4/5
8. Attio: The flexible modern CRM
Shifting to something newer, Attio brings fresh thinking to customer relationship management. Instead of forcing your business into predefined structures, it adapts to how you actually work. The data model lets you create custom objects, relationships, and views that match your processes rather than the platform's assumptions.
That flexibility is both its strength and its weakness. Teams that want to build something precisely tailored to their workflow will enjoy the control. Teams that want to get up and running quickly might find the open-ended setup a bit paralyzing at first.
Key features
- Flexible data model with custom objects
- Real-time collaboration
- Automated data enrichment
- Email sync and tracking
- Visual workflow builder
- Customizable reporting
- API access for developers
Pros and cons
✓ Highly customizable data structure
✓ Modern, intuitive interface
✓ Strong collaboration features
✓ Good API for custom integrations
✗ Setup requires lots of upfront planning
✗ Fewer pre-built features than traditional CRMs
✗ Smaller pack than established alternatives
Pricing²¹
- Free: Up to 3 seats, basic features, contact syncing
- Plus ($29/user/month): Unlimited seats, private lists, email features
- Pro ($69/user/month): Advanced permissions, enhanced data enrichment
- Enterprise ($119/user/month): Unlimited reporting, SAML/SSO, custom billing
User reviews
Capterra²²: 4.0/5
OMR²³: 3.5/5
9. SugarCRM: Modular flexibility
Now, let's look at a more modular approach. SugarCRM lets you build your system piece by piece starting with sales, adding marketing later, incorporating customer service when needed. This appeals to businesses that don't want to pay for features they're not using yet.
Sugar Sell handles sales. Sugar Market manages marketing. Sugar Serve runs customer service. Use one, two, or all three depending on where you are. Among HubSpot competitors, this à la carte structure gives you cost control that all-in-one platforms don't.
Key features
- Modular platform (Sell, Market, Serve)
- Sales automation and forecasting
- Marketing campaign management
- Customer service ticketing
- Workflow automation
- Mobile apps
- Marketplace for extensions
Pros and cons
✓ Modular approach controls costs
✓ Strong sales automation
✓ Good customization options
✗ Pricing complexity across multiple modules
✗ Interface feels dated
✗ Integration between modules isn't always seamless
Pricing²⁴
- Essentials ($19/user/month): Basic sales automation, account management
- Standard ($59/user/month): Pipeline management, forecasting, omni-channel tools
- Advanced ($85/user/month): Email/calendar integration, AI features
- Premier ($135/user/month): Advanced forecasting, geo mapping, LinkedIn connector
User reviews
Capterra²⁵: 3.8/5
OMR²⁶: 4.2/5
10. Freshsales: AI-powered sales engagement
Here's one worth paying attention to if AI-driven workflows matter to you. Freshsales, part of Freshworks, combines intelligent lead scoring with core sales management features. Its AI assistant, Freddy, helps automate routine tasks and surface insights throughout the sales process.
It's affordable on entry, intuitive to navigate, and handles multi-pipeline management well. The base plan is a bit thin on features, though, so you may find yourself moving to a paid tier sooner than expected.
Key features
- Freddy AI for contact scoring and deal insights
- Built-in phone, email, and chat capabilities
- Advanced workflow automation
- Multi-pipeline management
- Custom sales activity tracking
- Territory management
- Native mobile app
- Analytics and reporting
Pros and cons
✓ Affordable entry point with essential features
✓ Intuitive and user-friendly interface
✓ Effective automation tools
✓ Strong onboarding and support
✗ Base plan limited to one sales pipeline
✗ Advanced features require higher tiers
✗ Fewer integrations than larger platforms
Pricing²⁷
- Free: Up to 3 users, basic CRM features
- Growth ($9/user/month billed annually): Workflow automation, email sequences, visual sales pipeline
- Pro ($39/user/month billed annually): AI-powered features, multiple pipelines, advanced reporting
- Enterprise ($59/user/month billed annually): Custom modules, AI forecasting, advanced permissions
User reviews
Capterra²⁸: 4.5/5
G2²⁹: 4.5/5
11. CentralStationCRM: Simplicity for small teams
Going back to basics, CentralStationCRM serves small teams, consultants, and agencies that need a simple customer management solution. No AI assistants, no elaborate dashboards. Just contact management, task tracking, team coordination, and basic revenue planning, all the features small businesses actually use on a daily basis.
If you're likely to outgrow a tool in six months, this isn't it. But for teams that want to stay lean and avoid paying for complexity they'll never use, it earns its place on this list of HubSpot alternatives.
Key features
- Contact and company management
- Task and activity tracking
- Team collaboration
- Customer interaction history
- Basic revenue forecasting
- Simple, clean interface
Pros and cons
✓ Simple, focused features
✓ Easy to learn and use
✓ Reasonable pricing
✓ Good for small B2B teams
✗ Limited advanced features
✗ Basic reporting
✗ Fewer integrations
✗ May outgrow it quickly
Pricing³⁰ (flat pricing, not per-user)
- Starter (Free): 3 users, 200 contacts, 100MB storage
- Team ($24/month): 3 users, 3,000 contacts, 1GB storage
- Small Office ($75/month): 10 users, 10,000 contacts, 3GB storage
- Business ($149/month): 20 users, 20,000 contacts, 6GB storage
- Enterprise ($289/month): 40 users, 40,000 contacts, 15GB storage
User reviews
Capterra³¹: 4.9/5
OMR³²: 4.7/5
12. OnePageCRM: Action-driven sales
This one takes a genuinely different philosophy. OnePageCRM is built around the "Next Action™" methodology. Instead of a traditional CRM dashboard, it shows you exactly what to do next with each contact. Your database becomes a dynamic, color-coded to-do list that keeps things moving without getting lost in features.
It's a smart fit for small sales teams that want to move deals forward and stay consistent with follow-ups. Where it hits its limits is with complex sales processes or larger organizations, the platform caps at 100 users and has relatively basic reporting.
Key features
- Action-based contact management with follow-up reminders
- Email sync and tracking with bulk send
- Visual sales and delivery pipelines
- Lead Clipper for one-click contact capture
- AI-powered route planner for field sales
- Mobile apps for iOS and Android
- Business card scanner with AI
Pros and cons
✓ Extremely simple and intuitive interface
✓ Action-focused methodology keeps teams productive
✓ Affordable pricing for small businesses
✓ Quick setup with minimal training needed
✓ 21-day free trial without a credit card
✗ May feel too basic for complex sales processes
✗ Limited advanced reporting
✗ Maximum of 100 users
Pricing³³
- Professional ($8.95/user/month billed annually or $14.70 monthly): Single pipeline, unlimited records, full email sync, up to 15 automations, bulk email (250/day)
- Business ($17.95/user/month billed annually): Multiple pipelines, unlimited automations, bulk email (450/day), advanced permissions, light project management
User reviews
Capterra³⁴: 4.8/5
OMR³⁵: 3.8/5
13. Insightly: CRM with project tools
Bridging sales and delivery, Insightly combines CRM with project management in one system. The logic is pretty simple: most sales eventually turn into projects requiring delivery, so why manage them in separate tools?
It's a solid fit for service businesses, agencies, and consultancies that need to connect the dots between winning new work and delivering on it. That said, the project tools can feel complicated for teams that just want a clean CRM, and the Enterprise plan gets expensive quickly.
Key features
- CRM with sales pipeline
- Integrated project management
- Task and milestone tracking
- Email integration and custom dashboards
- Workflow automation
- Mobile apps
- 20+ integrations
Pros and cons
✓ Combines CRM and project management naturally
✓ Good for service-based businesses
✓ Customizable workflows
✓ Strong mobile apps
✗ Project features can feel overly complex
✗ Higher learning curve than simpler alternatives
✗ Expensive at the Enterprise level
Pricing³⁶
- Plus ($29/user/month): Lead management, project tracking, advanced reports
- Professional ($49/user/month): Lead routing, workflow automation, custom layouts
- Enterprise ($99/user/month): Sandboxes, product management, audit logging
User reviews
Capterra³⁷: 4.0/5
OMR³⁸: 3.7/5
14. EngageBay: All-in-one affordability
Looking for depth without HubSpot's price tag? EngageBay packages marketing, sales, and service tools into a single platform at prices small businesses can actually work with. Email marketing, landing pages, live chat, a helpdesk, appointment booking, and CRM: everything you'd expect from a complete system.
The trade-off is the interface. It's not as refined as premium alternatives, and some features feel a bit basic. But for startups or small teams that want an all-in-one setup without spending a fortune, the value is hard to argue with.
Key features
- Complete email marketing suite
- Landing page builder
- Live chat and helpdesk
- Appointment booking
- CRM with pipeline management
- Marketing automation
- Ticketing system
Pros and cons
✓ All-in-one platform at low cost
✓ Free plan includes multiple tools
✓ Good for small businesses and startups
✗ Interface not as polished as competitors
✗ Limited advanced integrations
✗ Support can be slow
Pricing³⁹
- Free: 250 contacts, basic features across all modules
- Basic ($12.74/user/month): 500 contacts, templates, lead scoring
- Growth ($55.24/user/month): 5,000 contacts, marketing automation
- Pro ($101.99/user/month): Unlimited contacts, advanced features
User reviews
Capterra⁴⁰: 4.7/5
Trustpilot⁴¹: 4.8/5
15. Brevo: Email-first marketing
Formerly Sendinblue, Brevo is mainly an email marketing platform with CRM features. This HubSpot alternative mostly makes sense for businesses where email campaigns are the main driver of customer communication, and where contact list size matters more than feature breadth.
What makes Brevo's pricing model interesting is that it flips the traditional CRM logic. Instead of charging per contact, it charges per email sent. For businesses with large lists but infrequent sends, that can mean real savings over time.
Key features
- Email marketing with automation and A/B testing
- Built-in CRM
- SMS marketing
- Landing page builder
- Live chat and multi-channel inbox
- Transactional emails
Pros and cons
✓ Email-volume pricing benefits businesses with large lists
✓ Strong email marketing features
✓ SMS included
✓ Generous free plan
✗ CRM features are basic
✗ Limited sales automation
✗ Better suited for marketing than full CRM use
Pricing⁴²
- Starter ($6.33/month): 5,000 emails/month, email and SMS, drag-and-drop editor, templates, basic reporting
- Standard ($13.50/month): Everything in Starter plus marketing automation, A/B testing, advanced reporting, AI send-time optimization, landing pages
- Professional ($449.08/month): 150,000 emails/month, multi-channel marketing, 10 seats included, AI segmentation, phone support
- Enterprise (Custom pricing): Multi-account management, custom objects, dedicated IP, SSO, tailored onboarding
User reviews
Capterra⁴³: 4.6/5
OMR⁴⁴: 4.5/5
16. Omnisend: E-commerce focus
Rounding out the standard list before our two bonus entries: Omnisend is built specifically for e-commerce. If you run an online store and want marketing automation that genuinely understands product selling, this HubSpot alternative delivers where general-purpose CRMs fall short.
Drag products directly into emails, set up abandoned cart recovery, send post-purchase sequences: everything is built around selling products online rather than general business use. Outside of e-commerce, though, it offers very little.
Key features
- E-commerce email builder with product blocks
- Product recommendation engine
- Abandoned cart recovery
- SMS marketing
- Customer segmentation
- Integration with major e-commerce platforms
Pros and cons
✓ Built specifically for e-commerce workflows
✓ Strong automation for online stores
✓ Easy integration with platforms like Shopify
✗ Limited use outside e-commerce
✗ Basic CRM features
✗ Pricing jumps with contact growth
Pricing⁴⁵
- Free: 250 contacts, 500 emails/month
- Standard ($11.20/month): 500 contacts, 6,000 emails/month
- Pro ($41.30/month): 2,500 contacts, unlimited emails
User reviews
Capterra⁴⁶: 4.7/5
OMR⁴⁷: 5.0/5
17. Keap: Small business marketing automation
Now, let's talk about Keap, formerly known as Infusionsoft. It's an all-in-one platform that combines CRM, marketing automation, email and SMS campaigns, and even payment processing in a single tool. The idea is to eliminate the need for multiple separate tools by handling the full customer journey under one roof.
That integrated design is its main appeal. But Keap comes at a cost: literally. The starting price is well above most HubSpot alternatives on this list, which makes it a bit harder sell for businesses that are still early-stage. For established small businesses with consistent revenue and a need for advanced automation, though, the investment often pays off.
Key features
- CRM with contact and pipeline management
- Email and SMS marketing automation
- Built-in payment processing and invoicing
- Landing page builder
- Appointment scheduling
- Lead scoring and segmentation
- Automation library covering marketing, sales, service, and operations workflows
- Mobile app for iOS and Android
Pros and cons
✓ Combines CRM, marketing, and payments in one platform
✓ Strong automation capabilities across the full customer journey
✓ Built-in payment processing is genuinely useful for service businesses
✓ Drag-and-drop interfaces keep setup accessible
✗ High starting price is hard to justify for early-stage businesses
✗ Email automation lacks some advanced features found in dedicated tools
✗ Landing page functionality is limited compared to standalone builders
✗ Can feel overwhelming for teams that only need a basic CRM
Pricing⁴⁸
Keap prices based on users and contact volume:
- 2 users, 1,500 contacts: $299/month
- 2 users, 2,500 contacts: $335/month
- 3 users, 2,500 contacts: $374/month
- 10 users, 11,500 contacts: $851/month
Note: Implementation fees apply on top of the monthly cost.
User reviews
Capterra⁴⁹: 4.1/5
OMR⁵⁰: 3.7/5
18. Creatio: No-code process automation
Last on the list, and genuinely different from everything above, Creatio targets businesses that want to automate complex workflows without relying on developers. Its no-code process builder lets teams design and modify business processes visually, which is a real advantage for operations-heavy companies that can't afford long development cycles every time something changes.
It puts itself as a CRM AND a business process automation platform, which makes it broader than most HubSpot alternatives here. The minimum spend is on the higher side, but for organizations that genuinely need deep process control, it's definitely worth taking a look.
Key features
- No-code visual process builder
- AI-powered recommendations and lead scoring
- Sales, marketing, and service management
- Customer journey mapping
- Custom app development without coding
- Advanced analytics and dashboards
- Integration with major business tools
Pros and cons
✓ Powerful no-code automation for complex processes
✓ Highly flexible and customizable
✓ Combines CRM with genuine process management
✓ AI-driven insights throughout the platform
✗ Higher minimum spend (minimum 5 users)
✗ Steeper learning curve for full platform capability
✗ Overkill for teams with simple CRM needs
Pricing⁵¹
- Growth ($25/user/month): Core CRM features, process automation, basic analytics — minimum 5 users
- Enterprise ($55/user/month): Advanced automation, AI features, full customization
- Unlimited (Custom pricing): Full platform access, premium support, dedicated infrastructure
User reviews
Capterra⁵²: 4.7/5
OMR⁵³: 4.5/5
Choosing the right HubSpot alternative for your business
After reviewing 18 alternatives to HubSpot, here's how to narrow it down based on what actually matters for your situation.
For appointment-driven businesses, Zeeg is the standout choice. It combines CRM with scheduling and voice AI agents to turn booking into a genuine conversion tool instead of an admin task. Sales teams, consultants, coaches, healthcare providers, and recruiters benefit most from having scheduling and CRM working together natively, with AI agents handling inbound calls and booking meetings automatically around the clock.
For large enterprises, Salesforce or SAP CRM handle complex requirements at scale, though expect significant implementation costs and time. Microsoft Dynamics 365 is worth considering if your team already runs on Microsoft.
For mid-sized companies, Zeeg offers a strong balance of features, usability, and price for businesses that need both CRM and scheduling. Zoho CRM gets you advanced features on a budget. SugarCRM's modular design lets you add capabilities as needed. Freshsales is a solid pick if AI-driven sales workflows are a priority.
For small teams, Zeeg's free plan includes two scheduling pages. CentralStationCRM keeps things simple and predictable. OnePageCRM keeps your team focused on next actions. EngageBay gives you an all-in-one setup at a price that doesn't sting.
For specific use cases: Monday.com suits teams that need CRM and project management together. Attio works for teams that want to build their own data structure. Brevo excels at email marketing. Omnisend is the clear pick for e-commerce. Keap is worth it for small businesses that want to unify marketing automation and payments. Creatio is the right call when complex process automation is non-negotiable.
Frequently asked questions (FAQ) about HubSpot alternatives
What makes businesses switch from HubSpot?
Cost escalation is the most common driver. HubSpot's free plan looks attractive until you need automation, advanced analytics, or A/B testing, at which point you're looking at hundreds of dollars per month. Annual contracts and onboarding fees add friction, and limited customization on lower tiers frustrates teams as they grow. European businesses also increasingly prefer alternatives with GDPR compliance built in from the ground up, rather than configured as an afterthought.
Which HubSpot alternative offers the best value for small businesses?
Zeeg has a strong case: a free plan with two scheduling pages, paid plans from $10/user/month, full GDPR compliance, and an appointment-first design that makes scheduling part of your sales process. CentralStationCRM and EngageBay also offer solid free tiers for basic needs. Zoho CRM delivers comprehensive features at relatively affordable prices.
Are there completely free alternatives to HubSpot?
Yes, and several of them are worth using long-term, not just as trials. Zeeg offers two scheduling pages plus CRM features free forever. Zoho CRM gives you access for up to 3 users at no cost. CentralStationCRM includes 3 users and 200 contacts free. EngageBay provides 250 contacts with basic features across all its modules.
What's the best European HubSpot alternative for GDPR compliance?
Zeeg is the clearest answer here. Data stays in Deutsche Telekom's Open Telekom Cloud within European borders. End-to-end encryption covers everything, and compliance is built in with no configuration needed. Unlike US-based platforms that require extra setup for European operations, Zeeg handles privacy automatically.
Which alternative works best for sales teams?
It depends on your sales model. Pipedrive is a good fit for simple deal tracking with its visual pipeline. Salesforce suits complex organizations with dedicated technical resources. Zeeg works particularly well for sales teams where meetings drive the process, with AI agents qualifying inbound calls and booking them directly into your pipeline, and routing forms filtering prospects before they reach your calendar.
Do any alternatives combine CRM with appointment scheduling?
Zeeg is the only purpose-built option where scheduling, CRM, and AI-powered phone booking work together natively from the ground up. HubSpot offers meeting booking as a feature within a larger platform. Other alternatives require separate scheduling tools or third-party integrations. For businesses where appointments drive relationships (sales calls, client consultations, recruiting interviews) Zeeg's integrated design removes the friction that comes from switching between tools.
How do pricing models compare across HubSpot alternatives?
There's wide variation. Zeeg charges $10–$30/user/month with CRM included. Zoho CRM runs $14–$52/user/month. Pipedrive costs $14–$79/user/month. Salesforce ranges from $25 to $500/user/month. Keap starts at $249/month for two users. Enterprise platforms like SAP require custom quotes often reaching six figures annually. Many alternatives offer transparent pricing without HubSpot's additional fees for contacts, reporting, or premium support.
What's the fastest HubSpot alternative to implement?
Zeeg is up and running in days, sign up, connect your calendars, create booking pages, and you're converting. Pipedrive is similarly fast for sales-focused teams. Compare that to Salesforce or SAP, which typically require months of implementation with dedicated resources. More powerful platforms come with longer timelines.
Which alternative offers the most integrations?
Salesforce dominates with 8,700+ integrations through AppExchange. Pipedrive offers 400+ native connections. Zeeg focuses on quality over volume: essential integrations for calendars (Google, Outlook, Apple), video tools (Zoom, Teams, Meet), payments (Stripe, PayPal), and business systems (Salesforce, HubSpot, Zapier for custom connections). Most alternatives also support Zapier for additional flexibility.
Can I move my data from HubSpot to these alternatives?
Most serious alternatives support migration. Zeeg, Salesforce, Pipedrive, and others provide tools or services for data transfer, and some include free migration assistance. Plan to clean your data during the move rather than simply transferring everything, it's a good opportunity to remove duplicates and outdated contacts before setting up your new system.
Source list
- https://www.capterra.com/p/239954/Zeeg/reviews/
- https://omr.com/en/reviews/product/zeeg#reviews
- https://www.zoho.com/crm/zohocrm-pricing.html
- https://www.capterra.com/p/155928/Zoho-CRM/
- https://omr.com/en/reviews/product/zoho-crm
- https://help.sap.com/docs/SUPPORT_CONTENT/crm/3354675606.html
- https://www.capterra.com/p/77372/SAP-CRM/reviews/
- https://omr.com/en/reviews/product/sap-crm#pricing
- https://www.pipedrive.com/en/pricing
- https://www.capterra.com/p/132666/Pipedrive/
- https://omr.com/en/reviews/product/pipedrive#reviews
- https://www.salesforce.com/eu/crm/pricing/
- https://www.capterra.com/p/227088/Salesforce-Starter/reviews/
- https://omr.com/en/reviews/product/salesforce-sales-cloud
- https://www.microsoft.com/en-us/dynamics-365/pricing-overview
- https://www.capterra.com/p/157279/Dynamics-365/reviews/
- https://omr.com/en/reviews/product/microsoft-dynamics-365-business-central
- https://monday.com/pricing
- https://www.capterra.com/p/147657/monday-com/reviews/
- https://omr.com/en/reviews/product/monday-com
- https://attio.com/pricing/eur
- https://www.capterra.com/p/259360/Attio/
- https://omr.com/en/reviews/product/attio
- https://www.sugarcrm.com/pricing/
- https://www.capterra.com/p/231638/SugarCRM/reviews/
- https://omr.com/en/reviews/product/sugarcrm
- https://www.freshworks.com/crm/sales/pricing/
- https://www.capterra.com/p/160350/Freshsales/
- https://www.g2.com/products/freshsales/reviews
- https://centralstationcrm.com/plans
- https://www.capterra.com/p/148510/CentralStationCRM/reviews/
- https://omr.com/en/reviews/product/centralstationcrm
- https://www.onepagecrm.com/crm-pricing/
- https://www.capterra.com/p/157679/OnePageCRM/
- https://omr.com/en/reviews/product/onepagecrm
- https://www.insightly.com/pricing-plans/
- https://www.capterra.com/p/130671/Insightly/
- https://omr.com/en/reviews/product/insightly-crm
- https://www.engagebay.com/pricing/all-in-one
- https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/
- https://www.trustpilot.com/review/engagebay.com
- https://www.brevo.com/pricing/
- https://www.capterra.com/p/132996/brevo/reviews/
- https://omr.com/en/reviews/product/brevo-ehemals-sendinblue
- https://www.omnisend.com/pricing/
- https://www.capterra.com/p/153508/Omnisend/reviews/
- https://omr.com/en/reviews/product/omnisend
- https://keap.com/pricing
- https://www.capterra.com/p/76390/Infusionsoft/reviews/
- https://omr.com/en/reviews/product/keap
- https://www.creatio.com/pricing
- https://www.capterra.com/p/159495/bpm-online-CRM/reviews/
- https://www.g2.com/products/creatio/reviews
- https://www.creatio.com/products/pricing
- https://www.capterra.com/p/130149/bpm-online-CRM/#reviews
- https://omr.com/en/reviews/product/creatio-crm
