When selecting a CRM for your sales team, finding the right balance of features and cost is essential. Pipedrive's Premium plan has become their most popular option for good reason – it offers advanced functionality without overwhelming complexity. We'll explore what the Premium plan includes, how it stacks against other plans from Pipedrive pricing structure, and whether it's the right fit for your sales team(s).
We’ll also introduce Zeeg as an advanced scheduling solution that integrates with Pipedrive, but more on that later. For now, let’s now see how Pipedrive's Premium tier works, to help you make an informed decision.
What is Pipedrive's Premium plan?
Pipedrive's Premium plan sits in the middle of their four pricing tiers, and offers a balance of advanced features beyond their basic options without the premium cost of their Ultimate plan. It's designed for established sales teams looking to optimize their processes with sophisticated tools.
Pipedrive created this tier with a clear use case in mind: providing growing sales teams with the tools they need to scale operations without adding administrative burden. As organizations move beyond the startup phase, their sales processes typically become more structured, requiring better reporting, automation capabilities, and team coordination. The Premium plan addresses these evolving needs by building upon Pipedrive's core visual pipeline while adding capabilities that support more complex sales operations.
Unlike enterprise CRMs that often require dedicated administrators, the Premium plan maintains Pipedrive's user-friendly approach while introducing more powerful features. This makes it valuable for teams in that critical growth phase where sales complexity is increasing but dedicated CRM resources aren't yet justified.
Pipedrive pricing structure overview
Before diving into the specifics of Pipedrive Premium, let's understand how Pipedrive structures its pricing:
Before diving into the specifics of Pipedrive Premium, let's understand how Pipedrive structures its pricing:
All pricing follows a per-user model, meaning you pay for each team member who needs access to the system. This per-seat approach is standard among most CRM platforms but important to consider when calculating total costs.
The Premium plan costs €49 per user per month when billed annually, or €59 per user per month when billed monthly. This represents a 17% discount for annual billing, making it more cost-effective for teams planning to use Pipedrive long-term.
For a team of five salespeople on annual billing, the Premium plan would cost:5 users × €49 = €245 per month (€2,940 per year)
The same team on monthly billing would pay: 5 users × €59 = €295 per month (€3,540 per year)
The annual difference of €600 makes a compelling case for annual billing if you're confident in your commitment to the platform.
The prices were last checked on 22 July 2025.
Key features of Pipedrive's Premium plan
The Premium plan builds on Pipedrive pipeline core features, adding several more to to help sales teams work more efficiently. But let's have a look.
1. Advanced lead management capabilities
These features help capture detailed lead information and ensure leads reach the right team members promptly.
- Lead generation and routing: Advanced tools to capture and automatically assign leads based on predefined rules
- Custom scoring and company data enrichment: You can use Pipedrive lead scoring to score leads based on custom criteria and automatically enrich company information
- Enhanced pipeline management: More sophisticated pipeline customization options
- Advanced contact management: Better organization and tracking of prospect interactions
2. AI-powered multi-email tools
For busy sales teams, AI capabilities can reduce time spent on administrative tasks while improving communication quality.
- AI-powered email sequences: Create automated, intelligent email campaigns
- Smart email timing: AI determines optimal send times for maximum engagement
- Email performance tracking: Detailed analytics on email open rates and responses
- Personalized messaging: AI helps craft personalized emails at scale
3. Enhanced contract and document management
These features create a more seamless experience when moving deals toward closing, reducing the need to switch between multiple systems.
- Contracts and e-signatures: Create, send, and track contracts with built-in electronic signature capabilities
- Document management: Organize and store important sales documents within deals
- Proposal tracking: Monitor when prospects view and interact with your proposals
- Deal customization: Customize deal cards to display information most relevant to your workflow
4. Advanced reporting and forecasting
These reporting tools help sales managers make more informed decisions about resource allocation and strategy.
- Custom reporting: Create detailed reports tailored to your specific metrics
- Sales forecasting: Predict future revenue based on pipeline data
- Performance analytics: Track individual and team performance across multiple dimensions
- Visual dashboards: Build unlimited custom dashboards for different stakeholders
5. Team collaboration features
Everyone on the team has the information they need and can communicate effectively with prospects.
- Team management tools: Better coordination and communication features for sales teams
- Shared templates and resources: Create standardized materials accessible to all team members
- Activity coordination: Coordinate follow-ups and activities across team members
- Communication tracking: Monitor all interactions with prospects across channels
6. Workflow automation
Pipedrive workflow automation can save substantial time on repetitive tasks and make sure there’s consistent follow-up with prospects.
- Advanced automation rules: Create sophisticated workflows that trigger based on multiple conditions
- Multi-step sequences: Build complex automation chains with delays and conditional logic
- Task management: Automatically create and assign tasks based on deal progression
- Follow-up automation: Ensure no prospect falls through the cracks with automated reminders
Privacy and security
For sales teams handling sensitive client information, security isn't just a technical requirement – it's a business necessity that directly impacts client trust and regulatory compliance.
The security features included in the Premium plan address both external threats and internal data governance needs. Two-factor authentication and user access logs not only protect against unauthorized access but also provide accountability for data handling within your organization. This becomes important in industries with specific compliance requirements like financial services or healthcare.
Data encryption protects information both in transit and at rest, meaning your sensitive deal information and client details remain secure whether being accessed or stored. For businesses operating in multiple jurisdictions with different privacy requirements, these security features help maintain compliance without creating separate systems for different regions.
How the Premium plan compares to other Pipedrive tiers
To help you decide if Premium is the right choice, let's examine how it compares to other Pipedrive tiers.
Premium vs. Lite
Moving from Lite to Premium gives you:
- Advanced lead generation and routing capabilities
- AI-powered multi-email tools instead of basic report creation
- Contracts with e-signature functionality
- Enhanced team customization options
- Better security features
Lite might be sufficient for individual salespeople or very small teams with basic needs, but Premium offers considerably more capability for established sales operations.
Premium vs. Growth
The jump from Growth to Premium adds:
- Lead generation and routing systems
- AI-powered multi-email tools vs. basic email sync
- Enhanced e-signature capabilities
- Better team customization and reporting
- More sophisticated automation options
For teams that have outgrown basic pipeline management and need advanced automation and lead management, the upgrade from Growth to Premium often proves worthwhile.
Premium vs. Ultimate
The Ultimate plan provides additional features beyond Premium:
- Fortified account security with advanced rules and alerts
- Phone and email data enrichment
- Maximized usage limits across all features
- Sandbox testing accounts for development
- Advanced permission and visibility controls
The primary reasons to consider Ultimate are larger team sizes, advanced security needs, or very complex sales processes needing extensive customization.
Add-ons and extras
Several add-on features are available at additional cost, though specific availability may vary by plan:
- LeadBooster: Enhanced lead generation tools
- Web Visitors: Website visitor tracking capabilities
- Projects: Project management functionality
- Campaigns: Email marketing features
These add-ons can extend Pipedrive's functionality but come at additional monthly costs that should be factored into your total investment.
Who should choose the Premium plan?
Pipedrive's Premium plan is well-suited for:
Small to medium-sized businesses with established sales teams: Teams that have moved beyond basic prospecting and need more structured sales processes
Companies requiring advanced lead management: Businesses that need sophisticated lead routing and scoring capabilities
Teams that value automation: Organizations looking to reduce manual work through intelligent workflow automation
Businesses handling contracts in their sales process: The e-signature and contract management features help close deals more efficiently
Companies scaling their sales operations: The advanced features help teams maintain quality as they grow without proportionally increasing administrative work
Integrating Pipedrive with scheduling tools
While the Premium plan includes basic scheduling capabilities with its Pipedrive Meeting Scheduler, many teams need more advanced appointment scheduling features. This is where dedicated scheduling tools like Zeeg can improve your Pipedrive experience.
Through Zapier, Zeeg integrates with Pipedrive to trigger actions in your CRM once your meetings get booked on Zeeg.
But here's some of the highlghts of what Zeeg offers:
- Round robin distribution for Advanced team scheduling
- Smart routing to assign meetings based on lead characteristics
- Automated workflows for appointment reminders and follow-ups
- GDPR-compliant data handling with end-to-end encryption
- Calendar integration across multiple platforms (Google, Apple, Microsoft)
By combining Pipedrive's CRM capabilities with Zeeg's specialized scheduling features, sales teams can create a more cohesive workflow from initial contact through to closed deals.
Potential limitations of the Professional plan
While the Premium plan offers excellent value for many businesses, it does have some limitations to consider:
Limited advanced security features: The Premium plan doesn't offer the same level of security customization as the Ultimate tier, which might be important for larger organizations with specific compliance needs
Usage limits: While generous, the Premium plan still has limits on certain features that unlimited usage organizations might exceed
No sandbox environment: Testing new configurations requires using your live environment, which could impact daily operations
Basic permission controls: Advanced permission customization is only available in the Ultimate plan
For most small to medium-sized businesses, these limitations won't impact operations, but they're worth considering if your team has specific needs in these areas.
Setting up your Pipedrive Premium account
If you decide to proceed with Pipedrive Premium, here's a quick start guide:
- Sign up for the 14-day free trial: Pipedrive offers a full-featured trial with no credit card required
- Import your existing data: Use Pipedrive's import tools to bring in contacts, deals, and activities from your current system
- Customize your pipeline: Set up stages that match your sales process and add relevant custom fields
- Configure automations: Set up workflow automations to handle repetitive tasks
- Connect your email: Enable two-way synchronization with your email system
- Create dashboard reports: Build custom dashboards for different team members and roles
- Train your team: Utilize Pipedrive's documentation and videos to get everyone up to speed
This careful setup process will help you get the most value from your investment in the Premium plan.
Should you choose Pipedrive Premium?
The Premium plan represents a sweet spot in Pipedrive's pricing structure for many businesses. It offers significant advantages over the Lite and Growth plans without the higher cost of the Ultimate tier.
Here's a simple decision framework:
- Choose Lite if you're a solo salesperson or very small team with basic needs
- Choose Growth if you need email automation and basic reporting capabilities
- Choose Premium if you need advanced lead management, AI tools, and sophisticated automation
- Choose Ultimate if you have complex security requirements or need maximum customization
For most growing sales teams, the Premium plan provides the best balance of features and cost. The additional capabilities it offers over the lower tiers typically justify the price difference, while the features exclusive to Ultimate are often only necessary for larger organizations.
Comparison with competitors
If you're looking for alternatives to Pipedrive, you might find better deals with other companies. But it's bette to compare them well. Understanding how these differences impact your team's workflow is crucial for making the right choice.
- Pipedrive vs Salesforce
- Pipedrive vs Hubspot
- Pipedrive vs Trello
- Pipedrive vs Monday
- Pipedrive vs Zoho CRM
- Pipedrive vs Keap (ex-Infusionsoft)
- Pipedrive vs Salesmate
- Pipedrive vs Zendesk
- Pipedrive vs Freshsales
Compared to Salesforce, Pipedrive requires significantly less setup time. While Salesforce typically requires weeks or months of configuration, often with consultant support, Pipedrive can be operational within days. For growing businesses without dedicated CRM administrators, this difference impacts time-to-value and team adoption rates.
The price gap between Pipedrive and HubSpot at the Premium tier (€49/user vs. approximately €90/user for comparable features) represents more than just budget considerations. HubSpot takes a more marketing-centric approach with content tools, while Pipedrive focuses on sales workflows and visualizations. Teams that need sales process management without integrated marketing tools often find Pipedrive's focused approach more cost-effective.
Compared to Zoho CRM, Pipedrive's slightly higher price point comes with advantages in user experience and sales-specific visualizations. Sales teams that spend hours each day in their CRM often report that Pipedrive's intuitive pipeline view and activity-based approach better match how they naturally think about their sales process.
Zeeg: Advanced scheduling that maximizes your Pipedrive investment
While Pipedrive's Premium plan includes basic scheduling capabilities, the built-in Meeting Scheduler has several limitations that can impact your productivity:
Pipedrive Scheduler limitations:
- Basic scheduling functionality without advanced routing
- Limited calendar integrations (no Apple Calendar support)
- No automated meeting reminders or follow-ups
- Restricted lead qualification capabilities
- Basic booking page customization
For teams investing in Pipedrive Premium, Zeeg provides enterprise-level scheduling capabilities at an affordable price. Starting at just €10/month, Zeeg offers unlimited scheduling links and advanced features that complement Pipedrive perfectly.
Key advantages:
- Smart lead routing that qualifies prospects and directs them to the right salesperson
- Universal calendar integration including Google, Outlook, Exchange, and Apple Calendar
- Automated workflows with customizable reminders and follow-ups
- Round-robin scheduling for fair lead distribution
- GDPR-compliant data handling with European hosting
Pipedrive integration benefits:
- Embed scheduling widgets anywhere or share direct links
- Automatically assign prospects based on qualification criteria
- New bookings instantly create deals and activities in Pipedrive
- Maintain data consistency across both platforms
Conclusion: Is Pipedrive Premium worth it?
Pipedrive's Premium plan offers a compelling combination of advanced features at a mid-range price point. For established sales teams looking to optimize their processes through better automation, lead management, and contract handling, it represents excellent value.
When combined with specialized tools like Zeeg for advanced scheduling needs, Pipedrive Premium creates a powerful sales tech stack that can drive significant business growth without the complexity or cost of enterprise-level systems.
For most growing sales teams, Pipedrive Premium hits the sweet spot of functionality, usability, and price, making it worthy of its position as Pipedrive's most popular plan. The combination of AI-powered tools, advanced automation, and comprehensive lead management capabilities provides the foundation for scalable sales success.
.webp)