Managing sales processes effectively can be challenging without the right tools. HubSpot Sales Hub offers various features to help teams streamline their sales operations, from basic contact management to advanced automation. This guide explains everything you need to know about HubSpot Sales Hub's features and pricing plans to help you make an informed decision.
What is HubSpot Sales Hub?
HubSpot Sales Hub is one of several specialized "hubs" within HubSpot's CRM platform. Each hub serves a specific business function while sharing the same database and interface. The complete HubSpot ecosystem includes:
- Marketing Hub: For managing marketing campaigns, content, and lead generation
- Sales Hub: For sales process management and pipeline optimization
- Service Hub: For customer service and support management
- CMS Hub: For website content management and optimization
- Operations Hub: For data synchronization and business process automation
Sales Hub specifically focuses on sales process management, offering tools for contact management, deal tracking, email automation, and pipeline management. Like other Hubs, it comes in different tiers - Free Tools, Starter, Professional, and Enterprise - each designed to meet varying business needs. Companies can use Sales Hub independently or combine it with other Hubs for a more complete business solution.
But now we’re going to look at it in more detail.
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HubSpot Sales Hub pricing and features
1. Free Tools
👉 Price: no cost and no time limit to use
Getting started with HubSpot doesn't require opening your wallet. The free version includes fundamental sales tools that help small teams track deals and manage contacts. While it comes with HubSpot branding and certain limitations, these tools can give you a taste of what the platform offers. Let's look at what you get without spending a dime.
Basic features included in the Free Tools plan
Deal Pipeline: HubSpot provides you with just one deal pipeline per account on the free plan, which becomes your central hub for tracking sales opportunities, from the initial contact through to closing. Although basic, it gives you a clear visual representation of your sales process and helps you stay organized with your prospects' journey through your sales funnel.
Customizable Quotes: In order to add a professional touch to your sales process, this feature allows you to create and send quotes to potential customers. It comes with the ability to collect payments, though it requires an integrated Stripe account.
Stripe Payment Processing: An integrated payment solution that brings convenience to your sales transactions.
Gmail, Outlook, and Microsoft Exchange Integrations: The free package incorporates essential email platform connections, marked by a simple inclusion indicator. This integration enables you to synchronize your preferred email service with HubSpot, creating a workflow between your email communications and CRM activities.
Prospects: A fundamental feature for tracking potential customers that helps you maintain visibility of your potential customers and their interactions with your business.
User Management: This basically means you gave basic control over who can access your HubSpot account and what they can do within it. It enables you to organize your team's access to the platform.
Live Chat: This entry-level implementation allows you to engage in real-time with potential customers, though you'll need to embrace HubSpot's branding as part of the free package.
Conversational Bots: Provides limited features in the free tier in order to scale your live chat.
Email Health Reporting: You can monitor basic email performance metrics, though the depth of analysis and reporting capabilities are restricted compared to paid versions. This gives you just enough insight to understand fundamental email engagement patterns.
Contact Website Activity: This tool lets you track how visitors interact with your website, integrating this valuable behavioral data into your HubSpot CRM for a more complete view of prospect engagement (page views, form submissions, sales activity, etc).
Documents: The free tier gives up to 5 documents per account. You can store and share essential sales materials, proposals, or presentations with prospects, though you'll need to be selective about which documents you maintain within the system given the cap.
App Marketplace Integrations: With this, you open up possibilities to connect HubSpot with other tools. While the specific range of available integrations isn't detailed, it provides the foundation for extending HubSpot's capabilities through third-party connections.
Custom Support Form Feeds: You can create and manage incoming support requests through customizable forms, streamlining how you collect and process customer inquiries within your HubSpot environment.
Marketing Events Object: This is also a basic one of any CRM, as it lets you track and manage marketing events and their data.
Email Reply Tracking: You can see when prospects engage with your emails, helping you maintain timely and relevant follow-ups in your sales process.
List Segmentation: The free version offers 10 active lists and 1,000 static lists, with additional limits in place. This approach to contact organization allows you to categorize and manage your contacts effectively, though you'll need to work within these numerical constraints.
Canned Snippets: Allows up to 3 snippets in the free tier. They’re essentially reusable text blocks that you can quickly insert into your communications - like a bank of your customers’ FAQs
Reporting Dashboard: Provides up to 2 dashboards, each allowing 5 reports per dashboard. This gives you a decent foundation for tracking key metrics and performance indicators, though you'll need to be strategic about which data points you choose to monitor given the constraints.
Additional Free Tools included:
- Contact Management
- Custom Properties (up to 10 custom properties)
- Shared Inbox (just 1 inbox)
- Social Login
- 1-to-1 email (with HubSpot branding)
- Team Email
- Custom User Permissions
- Product Library (up to 100 products)
- CRM Import (max. 50 imports/500K rows per day)
- CRM Exports (max. 300 total exports/day or 30 API exports/day)
- Calling SDK (integration with VOIP providers like AirCall)
- Email Tracking & Notifications (200 notifications per month)
- Facebook Messenger Integration
- Slack Integration
- Meeting Scheduling (just of 1 meeting link, with HubSpot branding)
- Email Templates (3 templates)
- Email Scheduling (with Hubspot branding)
2. Sales Hub Starter Plan
👉 Price: $15/month per seat (billed annually), or $15/month per seat (billed monthly). Annual commitment is needed in both cases.
This plan is the first paid tier, but already removes HubSpot branding and adds features that make it easier to handle growing sales operations. Designed for small businesses ready to invest in their sales process, this tier builds upon the free tools with expanded limits and additional capabilities. Here's what changes when you upgrade to Starter.
What it adds on top of the free plan
Calling: The calling feature allows users to make direct calls through the HubSpot platform, with a monthly allowance of 500 minutes. Once you reach this limit, you'll need to wait until the next billing cycle or upgrade your plan to continue using the calling feature.
Full record timeline access: You can get complete visibility into your contact interactions: view the entire history of engagement with each contact, including emails, meetings, calls, and other touchpoints.
Stripe integration Available exclusively to U.S. customers who have an integrated Stripe account, this feature enables payment processing within HubSpot.
Sales content analytics: This tool tracks how prospects interact with your sales materials. You can see metrics such as view time, engagement rates, and which content pieces perform best. However, more advanced analytics features are reserved for higher-tier plans.
Permission sets: In the Starter plan (and Professional), permission sets are limited to permission templates only. This means you can control basic access levels for your team members using pre-made templates, but you cannot create custom permission structures or detailed role-based access controls.
HubSpot payments: Available to U.S.-based customers. The feature requires underwriting approval before activation. This allows businesses to process payments directly through HubSpot, but comes with stricter eligibility requirements than standard features.
E-signature: The plan includes a limited capacity of 10 e-signatures per account per month. This feature enables users to send and collect electronic signatures for documents and agreements.
Goals: Access to goal-setting and tracking functionality comes with limited features in the Starter plan. Users can set basic sales targets and monitor progress, but advanced goal-setting options and detailed performance analytics are reserved for higher-tier plans.
HubSpot-provided phone numbers: Users receive 1 phone number through HubSpot's system. It's important to note that this service isn't available in all countries, making it a geographically restricted feature. The number can be used for calling and SMS functionality where supported.
Multiple currencies: The Starter plan supports up to 5 different currencies for transactions and reporting. This allows businesses to operate across multiple markets, but with a cap on the number of currencies they can use simultaneously. Additional currency support requires an upgrade to a higher-tier plan.
Conversation routing: Enables automated distribution of incoming conversations to team members based on predefined rules. Users can set basic routing criteria for chats and emails, but advanced routing logic and custom rules are limited to higher-tier plans.
Repeating tasks and task queues: Allows users to create recurring tasks and organize them in queues for systematic completion. Team members can set up basic task sequences and manage their workflow, though advanced automation features are restricted to premium plans.
Task calendar sync: Provides integration between HubSpot tasks and external calendar applications. Users can view and manage their tasks alongside their calendar events, ensuring better time management and task visibility. The sync works with standard calendar applications but may have limitations with some third-party calendars.
1:1 technical support: Support is provided through email and in-app chat channels. Users can reach out for technical assistance during standard business hours, but phone support and priority response times are reserved for higher-tier plans.
Required fields: Users can designate certain fields as mandatory when creating or updating records. This ensures data consistency across the platform, though advanced field customization and conditional field requirements are only available in higher-tier plans.
Simple automation: Provides basic workflow automation capabilities for routine sales tasks. Users can set up elementary automated sequences and triggers, but complex automation rules and advanced branching logic are restricted to higher-tier plans.
Deal Tags: The plan includes 10 deal tags per account that can be applied across all pipelines. These tags help organize and categorize deals for better tracking and filtering. Once the limit of 10 tags is reached, users must either remove existing tags or upgrade their plan to create new ones.
Sales automation: Enables automatic task creation and email notifications when deals move between stages in the pipeline. Users can set up basic stage-based triggers that help keep team members informed of deal progress. However, advanced automation sequences and custom trigger conditions require an upgrade to higher-tier plans.
Other upgrades if you move from Free Tools to the Starter plan:
- No Hubspot branding in all features
- Meeting scheduling has 1,000 personal & team meetings links (not 1)
- You get 2 deal pipelines per account
- 5,000 email templates instead of 3
- List segmentation has 50 active lists, not just 10
- You get 5,000 documents per account, instead of only 5
- Monthly email tracking & notifications go from 200 to unlimited
- From 10 in the Free Tools, now you get 1,000 custom properties per object
- Imports increase significantly, from 50 to 500 imports/day
- From 100 products in your product library, you now get 1 million
- Canned snippets go from 3 to 5,000
3. Sales Hub Professional
👉 Price: $90/month per seat (billed annually), or $100/month per seat (billed monthly). Annual commitment is needed in both cases.
The Professional plan brings more sophisticated tools for scaling sales teams. This tier adds advanced analytics, AI features, and automation capabilities that help larger organizations standardize their sales processes. While pricier than Starter, it provides more features (36 more, to be exact) that growing companies often need. But let's examine it.
What it adds on top of the Starter Plan
Sales analytics: The Professional plan unlocks the analytics tools for tracking sales performance metrics. Users gain access to advanced reporting features that reveal patterns in deal closure rates, team productivity, and pipeline health.
Teams: This lets you organize your sales staff into up to 10 distinct teams, while rotating leads when needed, sorting through content, and reporting on each team's performance.
Sequences: In the Professional plan, users can create up to 5,000 sequences per account, with automated email sends of up to 500 per day. Each sequence can include multiple touchpoints, from emails to task reminders, all coordinating automatically based on prospect engagement.
Forecasts: One gains access to very detailed forecasts based on your contacts database.
Multiple email signatures: Teams can create and store unlimited signatures variations tailored to different business contexts. The system supports dynamic content insertion, allowing signatures to adapt based on recipient characteristics or campaign types.
Guided Actions: The platform provides automated suggestions based on deal stage, prospect behavior, and historical success patterns.
AI Meeting Assistant: With this AI assistant, reps can prepare for upcoming conversations and execute efficient follow-up afterwards.
Handoffs system: People can book meetings on behalf of other users, or use round-robin rotation by establish complex routing rules based on multiple criteria (including deal size, industry, or territory).
Playbooks: This allows teams to build resource libraries with unlimited storage for sales content that your team can follow. Users can organize materials by deal stage, customer segment, or use case, while tracking content effectiveness through detailed usage analytics.
Calculated properties: Users can implement up to 25 calculated properties with enhanced formula complexity. The system supports calculations (like commissions and splits), cross-object references, and advanced mathematical functions.
1:1 video messaging: This is basically about creating and sharing help video content for customers to use. The platform supports team-wide video libraries, engagement tracking, and integration with email sequences for automated video follow-ups.
Standard contact scoring: This means multi-attribute models and behavioral tracking. Users can create up to 25 custom scoring rules, implement decay factors, and establish automated actions based on score thresholds. The system provides detailed scoring analytics and supports regular recalculation based on recent activities.
Smart send times: Professional plan users get send time optimization based on individual recipient engagement history. Essentially, the system analyzes past interactions to suggest personalized delivery windows.
Other upgrades from the Starter-Professional move:
- 15 deal pipelines instead of 2
- On list segmentation, you get up to 1,200 active lists (not just 50)
- Shared inbox hasn’t just 1 inbox now, but 100
- Reporting dashboard grows from 10 dashboards to 25 and from 10 reports (per dashboard) to 30
- Product library goes from 1 million products to 15 million
- Workflows are now customizable (up to 300)
- You get up to 3 phone numbers instead of 1
- You can call up to 3,000 minutes minute and not just 500
- From 5 currencies in the Professional plan, now you get 30
4. Sales Hub Enterprise
👉 Price: starts at $150/month per seat, but can change
HubSpot's Sales Hub Enterprise builds upon the Professional plan's foundation with advanced features designed for larger sales organizations. While the Professional tier provides essential sales tools, Enterprise adds sophisticated capabilities for complex sales operations. From granular data control through field-level permissions to deal analytics, the Enterprise tier supports organizations that need deeper insights and tighter process control. Additional features like custom objects, advanced team management, and enhanced security controls help sales leaders maintain efficiency as their teams scale. These enterprise-grade tools enable organizations to standardize sales processes while maintaining flexibility across large teams.
Exclusive features from the Enterprise plan
Deal journey analytics: At this level, Hubspot offers a more holistic view into your sales process. Track how deals move through each pipeline stage, identify bottlenecks, and understand conversion patterns. The Enterprise tier provides up to 36 months of historical data, enabling you to analyze long-term trends and make data-driven decisions to optimize your sales strategy.
Pipeline approvals for Deals: This establishes structured review processes within your sales workflow. Sales managers can set specific criteria that require approval before deals advance to the next stage. This feature helps maintain consistency in deal progression while ensuring proper oversight of high-value opportunities and compliance with company policies.
The Log in as another user: Such capability allows administrators to troubleshoot and support team members effectively. Instead of relying on screenshots or screen sharing, admins can directly access user accounts to resolve issues, configure settings, or provide hands-on training. This feature streamlines technical support while maintaining security through detailed audit logs.
Salesforce custom object sync: Basically, the data flow between HubSpot and Salesforce. Enterprise users can map up to 10 custom objects per account. This bi-directional integration maintains data consistency while allowing teams to work in their preferred environment.
Single sign-on: simplifies access management across your organization's tech stack. Users can securely access HubSpot using their existing corporate credentials, reducing password fatigue and strengthening security. This feature integrates with major identity providers and supports SAML 2.0 protocols, making it easier to manage user access at scale.
Custom objects: Tailor HubSpot to match your unique business processes by creating custom data structures. Enterprise users can define up to 10 object definitions and manage up to 1,000,000 total custom object records. This flexibility enables you to track industry-specific data points and build custom pipelines that align with your organization's workflow.
Deal splits: Recognize team collaboration by accurately attributing revenue across multiple contributors. Sales managers can divide deal credit among team members who participated in closing an opportunity, ensuring fair commission distribution and transparent performance tracking. This feature supports both equal and custom percentage splits.
Organize teams: Structure your sales organization with up to 300 distinct teams. Create hierarchies, assign territories, and manage permissions at the team level. This organizational capability helps large sales forces maintain clear reporting lines while enabling targeted content sharing and performance analysis by team.
Standard sandbox account: Test new configurations and train team members in a safe environment that mirrors your production account. Enterprise users receive one standard sandbox with up to 200K contacts, allowing them to validate workflows and process up to 100K records daily. This controlled space ensures changes are thoroughly tested before implementation.
Interactive Voice Response (IVR): Build automated phone systems that efficiently route calls and gather information. Create custom call flows that direct customers to the right department or sales representative based on their input. This feature reduces response times while ensuring inquiries reach the most qualified team member to handle specific requests.
Recurring revenue tracking: Track and analyze subscription-based revenue streams with detailed metrics. Enterprise users gain insights into monthly recurring revenue (MRR), annual contract value (ACV), and churn rates. The system automatically calculates revenue patterns and forecasts, providing visibility into the health of subscription-based business models.
Sensitive Data: Protect confidential information with advanced security controls. This feature allows organizations to mark specific properties as sensitive, restricting access to authorized personnel only. Additional encryption layers and detailed audit logs help maintain compliance with data protection regulations while managing sensitive customer information.
Admin notifications management: Stay informed about system changes and critical events through customizable notification settings. Administrators can define which actions trigger alerts and who receives them, ensuring proper oversight of platform activities. The system supports both email and in-app notifications for various administrative events.
Lead Form Routing: Direct incoming leads to appropriate team members based on custom rules and criteria. The Enterprise tier supports complex routing logic that considers factors such as territory, industry, deal value, or any custom field. This intelligent distribution ensures leads reach the right sales representatives quickly and efficiently.
Field-level permissions: Control data visibility at a granular level across your organization. Administrators can set specific viewing and editing permissions for individual fields, ensuring sensitive information remains accessible only to authorized personnel. This precise control helps maintain data security while supporting collaborative work environments.
Custom events: Monitor up to 500 unique business activities and track up to 50 million monthly completions. Organizations can define and measure specific interactions that matter to their business, from product usage patterns to customer engagement metrics. These insights help teams understand user behavior and optimize the customer journey.
Advanced permissions: Set sophisticated access controls that align with organizational hierarchies and security requirements. Enterprise users can create role-based permissions, manage team-level access, and establish approval workflows. This permission system supports complex organizational structures while maintaining security standards.
Other upgrades on a Professional to Enterprise move
- 100 deal pipelines per account instead of 15
- You can have 300 teams, which is quite an increase from just 10
- List segmentation has 2000 active + 2000 static lists (from 1,200)
- Shared inboxes has a 200 inboxes limit instead of 100
- Facebook messenger includes code snippets for custom bot actions
- Reporting dashboard doubles up to 50 dashboards
- Sales automation goes from 300 to 1,000 customizable workflows
- You can get 5 Hubspot phone numbers and not just 3
- 30 signatures per account per month instead of 10 (though this can be increased)
- Outbond calls up to 12,000 minutes instead of 3,000
- You get 200 currencies, so 170 more than in the Professional Hub
- Your permission sets and goals can now be customized
- You can have 100 presets instead of just 5 to organize teams and users
- 200 calculated properties instead of 25
- Up to 5,000 playbooks (from 5 in the Professional plan)
- Five times more contact scoring properties (25 in total)
- Search and comment calls transcriptions on up 1,500 hours (twice as much)
- Custom reporting is also improved: 500 reports from 100, 100 million events from just 10
Which HubSpot Sales Hub plan makes sense for you?
Choosing the right HubSpot Sales Hub plan depends entirely on your business needs and growth stage. The platform centers on sales because that's where HubSpot started - helping companies track leads, manage deals, and close more sales efficiently. But of course, each tier builds upon the other, and you might have doubts on which to choose. So, we'll try to break that down for you:
Choose Free Tools if you're just starting to organize your sales process and you have a very small business. This tier works well for small teams who want to test HubSpot's approach to sales management without financial commitment. You'll get basic deal tracking and contact management, though you'll need to work with HubSpot branding and tight feature limitations.
Go for the Starter deal if you're ready to remove those limitations and want more professional-looking tools. This plan makes sense for small businesses already seeing consistent sales who need features like expanded email templates, more pipeline options, and basic automation. The relatively modest investment helps streamline day-to-day sales tasks while maintaining simplicity.
Choose Professional if your growing sales team needs advanced analytics and automation. This is for mid-sized companies with established sales processes looking to scale efficiently. The AI meeting assistant, advanced forecasting, and expanded team management features are good examples of HubSpot can help youstandardize operations across larger sales forces.
Finally, the Enterprise is ideal if you run complex sales operations requiring tight control and customization. Essentially, it serves large organizations needing features like custom objects, advanced permissions, and sophisticated revenue tracking. The extensive security controls and advanced team management tools support enterprise-scale sales operations.
For many businesses, starting with a lower tier and upgrading as needs evolve proves most effective. That way you can master the basics before adding complexity, while your team gets maximum value from whichever plan you choose.
Sources: all prices were last checked on the Hubspot Sales Hub pricing page
