Looking for the latest Pipedrive pricing information as you’re wondering how much Pipedrive costs? You're in the right place. With multiple tiers and features to choose from, understanding Pipedrive’s costs may seem a bit overwhelming at first. This guide breaks down everything you need to know about Pipedrive’s pricing plans, as we'll also explore Zeeg - a CRM with advanced appointment scheduling that also integrates seamlessly with Pipedrive.
Overview of Pipedrive CRM pricing plans
If you're wondering how much Pipedrive is, you'll be looking at four different plans to choose from. No matter if you need Pipedrive for small businesses or enterprise-level companies, Pipedrive prices can work for different stages of business growth. Each plan - Lite, Growth, Premium and Ultimate - builds on the previous one.
However, like in most software tools, there's a second layer to it: the billing cycles. That's because all plans are available with either monthly or annual billing options. And choosing annual billing can reduce your Pipedrive costs in the long run by a lot, though that will mean a commitment that you might not be sure about. And that's why the 14-day trial might come in handy.
Therefore, we think it's worth reminding: Pipedrive is not free. While the tool has a 14-day free trial period that allows you to test their CRM features without providing payment information, they don't offer a permanent free plan. The tool has many pros and cons, but this is definitely not on the up side—especially for smaller companies.
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Pipedrive cost per month
So, how much is Pipedrive per month? It really depends. Pipedrive offers several pricing tiers, and the cost varies significantly based on whether you choose monthly or annual billing. Pipedrive has its pricing per user per month on each of those two. Have a look:
How much is Pipedrive per month by team size?
For a company with 100 users on the Premium plan (their most popular option), you'd pay €7,900 per month with monthly billing (€79 per seat). If you opt for annual billing instead, the cost drops to €4,900 per month (€49 per seat), saving your company €3,000 every month or €36,000 per year.
The numbers get even more striking for larger organizations. With 200 users, monthly billing would cost €15,800 per month for the Premium plan, while annual billing would reduce this to €9,800 monthly – a difference of €6,000 every month or €72,000 annually.
Keep in mind that these figures only cover the base subscription costs. Any add-ons like LeadBooster (€32.50/company/month), Web Visitors (€41/company/month), or Smart Docs (€32.50/company/month) would incur additional charges. While these add-ons aren't charged per seat, they still contribute to your overall CRM investment.
Pipedrive pricing calculator
Pipedrive pricing plans
We've seen already how much it costs - essentially, Pipedrive pricing per user will depend on its four plans: Lite, Growth, Premium, and Ultimate. So now let's have a look at each one of them to understand them better:
The Lite plan
Starting at €14 per user monthly (billed annually) or €24 if billed monthly, the Lite plan is Pipedrive's entry-level CRM pricing option that offers essential tools for small businesses. You can try it risk-free with a 14-day trial, and no credit card is needed.
What you'll get
The Lite plan serves as a starter kit for sales organization. You get fundamental tools to manage your sales process such as lead tracking, calendar management, and a visual pipeline that keeps your deals organized. The Pipedrive pricing plan includes basic but effective features like:
- Lead, calendar and pipeline management
- AI-powered report creation
- Real-time sales feed
- 500+ integrations
- Personalized onboarding
Best for
The Lite tier of Pipedrive speaks directly to CRM newcomers and small business owners. This Pipedrive CRM pricing option is especially suitable if you're:
- Running a solo operation or managing a small team (1-2 people)
- Just getting started with CRM and want something straightforward
- Operating with a simple sales process
- Looking for core CRM features without too much complexity
The Growth plan
Pipedrive subscription costs for the Growth plan are marked at €39 per user monthly (billed annually) or €49 with monthly billing. This plan builds upon the Lite tier, with features designed for growing teams. Here's what makes this plan stand out in the Pipedrive pricing structure.
What you'll get
The Growth plan enhances your sales process with advanced email and automation capabilities:
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline
- Live chat support
Best for
This tier of Pipedrive CRM is ideal for growing sales teams who need more robust CRM features. The Pipedrive CRM cost is especially justifiable if you:
- Lead a small sales team ready to scale operations
- Want to automate administrative tasks and follow-ups
- Need flexible usage limits
- Value building lasting relationships with prospects through systematic engagement
💡Worth noting: The Growth plan includes the Lite plan features plus additional capabilities that make tracking your team's performance and pipeline health much easier.
The Premium plan
At €49 per user monthly (billed annually) or €79 with monthly billing, the Premium plan is Pipedrive's most popular option. This Pipedrive CRM tier comes packed with AI capabilities and advanced customization features.
What you'll get
The Premium plan takes your sales process to new levels with valuable features:
- Pipedrive lead generation and routing
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization for teams, reports and data fields
Best for
This Pipedrive CRM pricing tier is perfect for established small businesses that need more advanced sales tools. If you're looking for a CRM that has sophisticated features while remaining user-friendly, this plan works well. The Premium plan is especially suitable for teams who want to centralize documentation, automate workflows, and leverage AI capabilities without overwhelming complexity. It sits comfortably between the simpler Growth plan and the feature-rich Ultimate tier, making it ideal for businesses serious about scaling their sales operations.
Read more: How to optimize Pipedrive lead generation
The Ultimate plan
At €79 per user monthly (billed annually) or €99 with monthly billing, the Ultimate plan delivers premium features at a competitive price point. This tier of Pipedrive offers comprehensive security and data enrichment capabilities.
What you'll get
The Ultimate plan includes advanced features such as:
- Fortified account security with rules and alerts
- Phone and email data enrichment
- Maximized usage limits
- Sandbox testing account
Best for
If you're running a larger sales team with complex security needs, the Ultimate plan offers the right balance in the Pipedrive pricing lineup. It's designed for teams who need enterprise-grade security features without paying for unnecessary extras. You get premium security features, solid support, and plenty of room to scale – all at a reasonable Pipedrive CRM cost.
Switching Pipedrive CRM plans: What you need to know
Ok, now that you know Pipedrive subscription costs, you might be thinking about tweaking them? So - how can you change your Pipedrive pricing tier? That's pretty simple. Just go to your Billing tab and click on "Manage subscription".
When you upgrade, you can start using new features right away, and Pipedrive handles the payment adjustments for you. Downgrading works differently - you'll keep your current features until your billing cycle ends.
Moving up
Want to upgrade? Your new plan kicks in right away. Pipedrive will take whatever you've already paid and apply it to your new plan. So if you're halfway through your annual Growth plan and decide to go Premium, they'll credit those remaining months toward your new subscription. You'll just pay the difference.
Moving down
Thinking of switching to a cheaper plan? This works a bit differently. Your current plan stays active until your billing cycle ends. For example, if you're on Premium and want to switch to Lite, you'll keep all your Premium features until your current subscription runs out.
💡Pro Tip: If you think you might need to downgrade in the future, consider monthly billing instead of annual. This gives you more flexibility to change plans without being locked in for a full year.
Pipedrive CRM pricing: Add-ons and their costs
The basic Pipedrive CRM cost represents just the beginning of potential expenses. Several add-ons can be added to the platform, each with its own price point and functionality. Understanding these additional Pipedrive subscription costs helps create a more complete budget picture.
Web Visitors add-on
The Web Visitors add-on for Pipedrive CRM provides website visitor identification capabilities. Available for €41 monthly after a 14-day trial period, this supplement to Pipedrive pricing plans reveals organizational information about website visitors.
Web Visitors shows which companies are viewing your website by displaying:
- Organizations engaging with specific content
- Their referral sources (such as Google Ads)
- Pages they've visited
- Complete browsing histories for each identified company
The add-on includes several features within the Pipedrive pricing structure:
- Company identification: Shows organizations already interacting with website content and allows monitoring of existing customer activity
- Contact discovery: Offers the option to use Prospector credits to find relevant contacts within identified organizations
- Visitor insights: Provides information about visitor interests based on browsing patterns
- Activity-based ranking: Orders leads according to their website activity, with filtering options by location, campaign source, or page interactions
Implementation requires a tracking script that counts unique organizational visits while filtering out non-business traffic such as ISPs and web crawlers.
The Web Visitors pricing follows a tiered structure based on volume:
- Up to 200 identified organizations: €49/month (€0.25 per organization)
- 201-500 identified organizations: €99/month (€0.20 per organization)
- 501-2000 identified organizations: €299/month (€0.15 per organization)
Multiple websites can be monitored under a single plan as part of the Pipedrive CRM costs.
Smart Docs add-on
Smart Docs provides document management functionality within the Pipedrive environment. It costs €32.50 per company monthly (billed annually) or €39 monthly for Lite or Growth plans. Premium or Ultimate subscribers receive Smart Docs as part of their standard Pipedrive CRM cost.
This addition to Pipedrive pricing packages supports document creation, sending, management, and signing of business documents like quotes and contracts. According to Pipedrive, Smart Docs may reduce document creation time by up to 50%.
The add-on includes several capabilities as part of Pipedrive subscription costs:
- Document automation: Templates can pull product information and other data from Pipedrive fields to populate documents
- Document tracking: Notifications are provided when prospects open sent documents
- E-signature functionality: Allows electronic document signing without additional software
- Template sharing: Enables company-wide access to document templates
- Branding options: Includes the ability to remove the Pipedrive logo
- Third-party integration: Works with Google Drive or OneDrive for document creation in familiar formats
Smart Docs connects with existing Pipedrive CRM data to populate documents automatically. This integration helps maintain consistency in customer communications while reducing manual data entry.
The logo removal feature available in the add-on provides a more neutral document appearance while maintaining the platform's document management benefits.
LeadBooster add-on
LeadBooster adds lead generation tools to any Pipedrive pricing plan for €32.50 per month per company. The pricing is organization-wide rather than per-user.
The LeadBooster add-on contains four main components:
- Chatbot: An automated system that engages website visitors continuously, asking questions based on page context
- Live Chat: Allows staff members to take over conversations that were initiated by the Chatbot
- Prospector: Provides access to a database containing over 400 million professional profiles
- Web Forms: Offers customizable forms for website embedding or sharing
Additional functions included in this Pipedrive CRM cost:
- Calendar integration: Enables meeting scheduling through chat interfaces
- Lead distribution: Supports rule-based assignment of leads to team members
- Lead organization: Provides a central location for lead management before pipeline entry
- Data import: Facilitates uploading leads from spreadsheets or other sources
LeadBooster connects with the core Pipedrive CRM to centralize lead information for sales team access.
Projects add-on
The Projects add-on costs €6.70 per user monthly (billed annually) or €8 monthly. Unlike other add-ons in the Pipedrive pricing structure, Projects follows a per-user pricing model.
This add-on extends Pipedrive CRM with project management capabilities including:
- Visual project tracking: Displays project progress through a Kanban interface
- Task management: Supports organizing projects with activities, tasks and subtasks
- Custom field creation: Allows project categorization and filtering based on specific requirements
- Collaboration features: Includes notes, mentions, and file sharing capabilities
The Projects add-on supports team coordination through:
- Task assignment with ownership and deadline functionality
- Note addition to projects, deals, and contacts
- File sharing and communication within the Pipedrive environment
- Multiple board views for managing different project types
This integration helps reduce tool switching by keeping project information alongside customer data and communications within the Pipedrive CRM system. Automation options for project updates are also included in this addition to Pipedrive subscription costs.
Read more: Pipedrive leads vs deals
Campaigns add-on
The Campaigns add-on is available for €13.33 per company monthly (billed annually) or €16 monthly. This supplement to Pipedrive pricing plans adds email marketing capabilities to the CRM.
Campaigns contains three primary features that integrate with Pipedrive CRM:
- Email creation tools: A drag-and-drop editor for email design, along with pre-designed templates
- Contact segmentation: Filtering options based on engagement metrics, subscription status, and custom fields
- Performance measurement: Tracking for email open rates, clicks, and other engagement metrics
The integration with Pipedrive CRM provides several advantages:
- Unified customer information including sales history and email interactions
- Reduced context switching between marketing platforms
- Potential cost reduction by consolidating email functions
- Data-driven segmentation using existing CRM information
For organizations evaluating their Pipedrive subscription costs, the Campaigns add-on may replace separate email marketing systems while providing email capabilities designed for sales communications.
When considering scheduling capabilities, it's worth noting the Pipedrive scheduler's pricing structure. This functionality becomes available with the Growth plan (€39 per month per user) but includes only one scheduling link. Additional booking pages require the Premium plan at €49 monthly per user. For a five-person team, this represents a €245 monthly investment for scheduling functionality alone.
The Pipedrive scheduling tool has certain limitations compared to dedicated scheduling solutions. It lacks automated reminders and follow-ups, provides limited intelligent routing capabilities, and doesn't support Apple Calendar integration. Team scheduling features are also somewhat restricted within the Pipedrive pricing plans.
Streamline your sales process with Zeeg CRM and save money
When evaluating Pipedrive's pricing and features, it's worth considering alternatives that offer better value. And the truth is - for those needing a secure, appointment booking-first CRM, Zeeg is a better alternative.
Zeeg delivers has built its CRM around appointment scheduling at a fraction of Pipedrive's cost, with pricing starting at just €30/month/user (for the CRM), compared to Pipedrive's €39/month entry point for scheduling features. Because any good lead starts with good meeting scheduling.
The differences become clear when comparing key capabilities:
- Native scheduling: While Pipedrive offers limited scheduling only on Growth+ plans (€39+/user/month) with basic functionality, Zeeg provides advanced native scheduling on all pricing plans.
- Team coordination: Pipedrive relies mostly on manual coordination, whereas Zeeg offers intelligent multi-person booking with automated conflict resolution.
- Custom booking pages: Pipedrive provides limited customization options, but Zeeg delivers true white-label pages with full brand control and no Zeeg branding.
- Form-based routing: Pipedrive lacks this capability entirely, while Zeeg offers smart pre-qualification that routes prospects to the right team member based on form responses.
- Custom objects: Despite Pipedrive's claims of being "highly customizable," they offer no custom objects, Zeeg allows users to create objects without technical barriers with unlimited creation.
Zeeg offers straightforward pricing tiers:
- Starter: Free forever (solo users)
- Professional: €10/month/user (annual) or €12/month/user (monthly)
- Business: €16/month/user (annual) or €20/month/user (monthly)
- Scale: €30/month/user (annual) or €40/month/user (monthly)
- Enterprise: custom pricing
Making the right choice: Your Pipedrive plan decision
Choosing the right Pipedrive pricing plan isn’t that complicated. From the entry-level Lite plan at €14 per user monthly to the full-featured Ultimate plan at €79, each tier is built to match different stages of business growth.
For small teams just getting started, Lite offers the core features you need without the frills. Ad then, as you grow, Growth and Premium plans bring in smart features like AI and automation. Subsequently, larger teams will find value in Ultimate's collaboration tools and security features.
To make your Pipedrive CRM even more powerful, consider integrating it with Zeeg's appointment booking system. This combination automates your lead capture process - every booking automatically creates a new lead in Pipedrive, saving you time and ensuring no opportunity slips through the cracks.
Remember, you can always start small and scale up as your needs grow. With flexible billing options and straightforward plan switching, Pipedrive grows with your business. Take advantage of the 14-day free trial to test the waters, and try Zeeg to streamline your lead management from day one.
Pipedrive pricing FAQ
1. How much does Pipedrive cost?
Pipedrive pricing starts at €14 per user per month with annual billing for the Lite plan. The Growth plan costs €39 per user monthly, Premium plan is €49 per user monthly, and Ultimate plan is €79 per user monthly, all with annual billing. Monthly billing options are available at higher rates.
2. Does Pipedrive offer a free plan?
No, Pipedrive doesn't offer a permanent free plan. However, they do provide a 14-day free trial that allows you to test their CRM features without providing payment information. This trial gives you full access to evaluate whether the platform meets your needs.
3. What's the difference between monthly and annual Pipedrive billing?
Annual billing for Pipedrive provides significant savings compared to monthly payments. For example, the Premium plan costs €49/user/month with annual billing versus €79/user/month with monthly billing, representing a 38% discount. However, annual billing requires a longer commitment.
4. Which Pipedrive plan is best for small businesses?
The Lite or Growth plans are typically sufficient for small businesses. The Lite plan (€14/user/month) offers core CRM functionality including lead tracking and pipeline management, while the Growth plan (€39/user/month) adds automation, email tracking, and a basic scheduling tool.
5. Do Pipedrive plans include all features or are there additional costs?
Pipedrive's base subscription costs don't include all available features. Several add-ons like LeadBooster (€32.50/company/month), Web Visitors (€41/company/month), and Campaigns (€13.33/company/month) incur additional charges. The Premium and Ultimate plans include Smart Docs at no extra cost.
6. How does Pipedrive's pricing compare to other CRM platforms?
Pipedrive's pricing is competitive within the CRM market. While not the least expensive option, it offers a good balance of features for its price point. The per-user pricing model is standard in the industry, though some competitors offer more features at lower tiers.
7. Can I change my Pipedrive plan after subscribing?
Yes, you can change your Pipedrive plan at any time through the Billing tab in your account settings. When upgrading, changes take effect immediately and any remaining credit from your current plan is applied to the new one. When downgrading, your current plan remains active until the billing cycle ends.
8. Does Pipedrive offer discounts for larger teams?
Pipedrive doesn't offer published volume discounts on their website. Their pricing is strictly per-user. However, larger organizations might be able to negotiate custom pricing by contacting Pipedrive's sales team, especially for Enterprise-level implementations.
9. What scheduling capabilities are included in Pipedrive's pricing plans?
Scheduling features are available starting with the Growth plan (€39/user/month), but limited to one scheduling link per user. For multiple booking pages, you'll need the Premium plan (€49/user/month). The scheduling tool integrates with Pipedrive's CRM but lacks some advanced features like Apple Calendar integration.
10. Is there a setup fee for Pipedrive?
No, Pipedrive doesn't charge setup fees for any of its plans. You can start using the platform immediately after subscribing without additional implementation costs. However, if you require professional implementation assistance, that would be arranged separately.
Sources: all information regarding pricing was sourced from Pipedrive on 30 Dec 2025.
