Close CRM Review in 2025: Features, Pricing, Pros & Cons

Fernando Figueiredo
April 11, 2025
7
 min read
Contents

Choosing the right CRM system can make or break your sales operation. Nowadays, Close CRM is one of the many CRM tools in the market, particularly for small to medium-sized businesses looking to optimize their sales processes. This Close review will examine whether it's the right fit for your organization in 2025.

Whether you're considering Close CRM as your first customer relationship management tool or looking to switch from another platform, this analysis will help you understand what Close offers, how much it costs, and whether its features align with what you're looking for.

Also, we'll talk about Zeeg as a way to optimize your Close CRM meeting scheduling. The tool doesn't have a native scheduling feature, so you can connect the two in order to have your prospects booking meetings with your teams, with that info directly updated on your CRM database.

Get started with Zeeg

Try any of the paid plans for free on a 14-day trial. You can also just keep the free plan forever.

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What is Close CRM?

Close CRM is a sales-focused customer relationship management platform designed to help sales teams convert more leads into revenue. Founded in 2013 (originally as Close.io), the platform has positioned itself as a solution for businesses that need to hit the ground running with their sales operations.

What sets Close apart is its emphasis on speed and usability. The platform prides itself on being up to 50% faster to implement than competing CRMs, making it particularly attractive for fast-moving startups and SMBs that don't have weeks to spend configuring complex systems.

Close combines core CRM functionality with built-in communication tools, allowing sales teams to manage leads, make calls, send emails, and track deals all from a single platform. This integrated approach aims to reduce the time salespeople spend switching between different tools, increasing productivity and helping teams close more deals.

Who is Close CRM for?

Close CRM has carved out a niche serving several key business categories:

  • Startups and small businesses looking for a CRM that's quick to implement and doesn't require extensive training
  • Sales-focused teams that need powerful communication tools built directly into their CRM
  • Remote or distributed sales teams that need a cloud-based solution accessible from anywhere
  • B2B companies with defined sales processes looking to increase efficiency
  • Growing businesses that need a scalable CRM solution that can evolve with their needs

The platform especially appeals to companies where sales reps handle multiple leads simultaneously and need to stay organized while maintaining personal connections with prospects.

Close CRM pricing: Breaking down the cost

Close CRM offers a tiered pricing structure that scales with business needs. Let's examine the different plans to help you determine which option might be right for your team.

Plan Solo Essentials Growth Scale
Monthly Price $12/user/month $45/user/month $129/user/month $179/user/month
Annual Price $9/user/month $35/user/month $99/user/month $139/user/month
Key Features Limited to 1 user, up to 10k leads, basic CRM Unlimited contacts, built-in calling/SMS, multiple pipelines Automated workflows, Power Dialer, AI Email Assistant Predictive Dialer, call coaching, role-based permissions
Workflows None None Included Included
Call Recording 30-day retention 30-day retention 90-day retention Unlimited retention
Custom Fields 25 25 250 250
Bulk Email Not included Not included Included Included
AI Features None None AI Email Assistant, Lead Summaries AI Lead Summaries, Call Coaching
Best For Individual users getting started Small teams needing basic CRM Growing teams needing automation Larger teams with advanced needs


All Close CRM plans come with a 14-day free trial, no credit card required. This allows teams to test the platform before committing to a purchase.

What to make of Close CRM's pricing tiers

After analyzing Close CRM's pricing structure, several observations stand out:

Significant annual discount: Close offers substantial savings (up to 35%) for annual commitments compared to monthly billing, creating a strong incentive to commit long-term across all tiers.

Clear progression strategy: The Solo plan serves individual users with basic CRM needs, while the Essentials plan provides the foundation for small teams. The Growth plan (marked as "Most Popular") unlocks key automation tools, suggesting Close expects most business customers to gravitate toward this tier.

Feature accessibility: Unlike many CRMs that heavily restrict basic plans, Close's Essentials tier at $35/user/month includes unlimited contacts, leads, and pipelines—core CRM functionality that many competitors charge extra for or limit significantly.

Automation as differentiator: The jump from no workflows (Essentials) to automated workflows (Growth) represents a major capability leap, positioning automation as a key upgrade driver for growing teams.

Advanced scaling tools: The Scale plan's focus on role-based permissions, lead visibility rules, and predictive dialing clearly targets larger organizations needing structure and compliance controls.

Competitive positioning: At $35-$139 per user per month (annual billing), Close positions itself competitively in the mid-market space - more accessible than enterprise solutions like Salesforce, yet feature-rich enough for sophisticated sales operations.

Strategic pricing gaps: The significant price jumps between tiers ($35 → $99 → $139) create clear value propositions for each level while encouraging customers to commit to higher plans for relatively modest additional investment.

For small sales teams getting organized, the Essentials plan at $35/user/month (billed annually) provides solid foundational CRM capabilities. However, teams ready to implement sales automation and streamline processes will find the Growth plan at $99/user/month delivers substantial productivity gains that justify the investment. The Solo plan at $9/month serves individual professionals or very small operations just starting with CRM.


👉 Want to know more about the cost structure and what you get on each plan? Read our Close CRM pricing article.

Add-On features and premium services

Beyond the core plans, Close offers three main add-on services:

Premium phone numbers

Close's Premium Phone Numbers add-on provides enhanced telephony features for teams looking to optimize their calling operations. Priced at $19 per phone line per month, this service transforms how incoming calls are handled within your organization. The lead-based call routing system intelligently directs inbound calls to the appropriate representative based on criteria like territory, product specialization, or customer history, ensuring callers reach the right person the first time.

Teams can create personalized phone menus with interactive voice response capabilities, presenting a professional front to callers while efficiently directing them through your organization. For teams concerned about equitable distribution of opportunities, the round-robin routing feature automatically distributes incoming calls evenly across team members, preventing any single representative from being overwhelmed while ensuring fair access to potential leads. This comprehensive telephone solution integrates seamlessly with Close's core CRM functionality, maintaining complete records of all interactions within the customer timeline.

AI call assistant

The AI Call Assistant represents Close's commitment to leveraging artificial intelligence to enhance sales productivity. Available for $50 per month plus $0.02 per minute of analyzed calls, this powerful tool transforms how teams capture and leverage conversation data. The system provides automatic transcriptions of calls in multiple languages, converting spoken interactions into searchable text that can be referenced later or shared with team members who weren't present.

Perhaps most valuable is the AI's ability to extract and summarize key action items from calls, automatically identifying next steps, commitments, and important details that might otherwise be missed. The assistant's talk time analysis helps representatives improve their communication skills by providing insights into speaking patterns, interruptions, and question frequency. All this information becomes searchable within the CRM, creating an invaluable knowledge base that grows with every customer interaction. For sales leaders focused on continuous improvement, this tool provides the data needed to refine scripts, identify successful approaches, and coach representatives more effectively.

Additional organizations

Close's Additional Organizations feature addresses the needs of businesses with complex structures or multiple business lines. Priced at $50 per month per organization, this capability allows companies to maintain distinct operational environments within a single Close account. Teams can create separate organizational structures for different divisions, product lines, or client categories, maintaining appropriate boundaries while still benefiting from centralized administration.

This approach is particularly valuable for businesses that need to maintain distinct databases for testing new approaches or for client confidentiality reasons. Companies that manage multiple entities or brands can keep these operations separate while still accessing them through a unified interface, simplifying administration while maintaining appropriate separation. The feature also supports businesses with international operations that need to segment data by region for compliance or operational reasons. This flexible organizational model grows with your business, adapting to increasingly complex structures without requiring migration to different systems.

Core features of Close CRM

Now that we've examined the pricing structure, let's dive into the key features that make Close CRM stand out.

1. Lead and contact management

Close provides a comprehensive system designed specifically for how sales teams actually work. The platform organizes all customer information in an intuitive, accessible format that mirrors the natural sales process. Sales reps can instantly access complete conversation histories and pick up exactly where they left off with any prospect.

Key capabilities include:

  • Store unlimited leads and contacts across all plans
  • Track all interactions in one centralized timeline
  • Create custom fields to capture industry-specific information
  • Build Smart Views to segment and prioritize contacts effectively

What makes Close particularly effective is how it eliminates the frustration of fragmented customer data. Rather than hunting across multiple systems, sales representatives have everything they need in one place, allowing them to focus on building relationships rather than administrative tasks.

2. Built-in communication tools

One of Close's standout features is its integrated communication suite. This unified approach addresses a common productivity challenge for sales teams: constantly switching between different applications throughout the day.

The email functionality includes two-way synchronization across all plans, ensuring that messages sent from any device are automatically captured in the CRM. Sales teams can leverage templates and snippets to maintain consistent messaging while personalizing outreach at scale.

For phone communication, Close offers:

  • Make and receive calls directly within the platform
  • Automatic call logging and recording
  • Power Dialer for sequential calling (Growth+)
  • Predictive Dialer for high-volume outreach (Scale)

Text messaging rounds out the communication toolkit, allowing representatives to send and receive SMS without leaving the CRM. This integrated approach ensures all customer interactions are documented in one place while significantly boosting productivity by eliminating app-switching throughout the day.

3. Pipeline management

Close's visual pipeline management gives sales teams clarity and control over their deals. The intuitive drag-and-drop interface makes it simple to update statuses, while providing managers with valuable insights into the overall sales operation.

Teams can customize their pipeline stages to match their specific sales process, rather than adapting to a rigid, predefined structure. As opportunities progress, Close tracks:

  • Deal values and forecasted close dates
  • Activity history within each opportunity
  • Conversion rates between stages

This bird's-eye view helps managers identify bottlenecks, forecast revenue accurately, and provide targeted coaching where it's needed most. Close provides pipeline views across all plans, allowing businesses to visualize their sales processes effectively. Teams with multiple products or divisions can create separate pipeline views to maintain distinct sales processes for different business lines.

4. Workflow automation

Close helps teams eliminate repetitive tasks through thoughtful automation. By handling routine processes automatically, the platform allows sales representatives to focus on what they do best: building relationships and closing deals.

The workflow engine can trigger actions based on specific events or time delays, ensuring consistent follow-up without manual intervention. For example, when a prospect engages with an email, Close can automatically create a task for the rep to follow up within a specific timeframe.

Other powerful automation capabilities include:

  • Lead assignment rules to distribute opportunities fairly
  • Status updates as deals progress through stages
  • Meeting scheduling and confirmation workflows

However, it's important to note that workflow automation is only available on Close's Growth ($99/user/month) and Scale ($139/user/month) plans. The Solo and Essentials tiers do not include any workflow capabilities, making automation a premium feature that requires upgrading to access. This positioning means teams serious about sales automation will need to invest in at least the Growth plan to unlock these productivity-enhancing features.

5. AI-Powered features

Close has thoughtfully integrated AI capabilities that enhance productivity without overcomplicating the user experience. These tools provide valuable insights while saving time on routine tasks.

The AI Email Rewrite feature available in the Growth plan and above helps craft more effective messages by suggesting improvements to drafts while maintaining the representative's authentic voice. Also for Growth users and above, AI Lead Summaries automatically compile key information about prospects, creating quick overviews that help reps prepare for calls more efficiently.

Advanced AI offerings include:

  • AI Call Assistant for real-time transcription and action items (available as an add-on)
  • Call Coaching for performance improvement through conversation analysis (Growth and Scale)

These AI tools work together to help sales teams work smarter and more efficiently, providing an edge in competitive markets where small improvements can lead to significant results.

6. Reporting and analytics

Close provides clear visibility into sales performance through intuitive reporting tools. Sales leaders can quickly identify trends, recognize top performers, and pinpoint areas for coaching.

All plans include activity dashboards that track calls, emails, and meetings, helping managers understand how representatives are allocating their time. Opportunity funnel reports visualize how deals are progressing through the pipeline, highlighting conversion rates at each stage and identifying potential bottlenecks.

For deeper insights, Close offers:

  • Email template performance analysis (Growth+)
  • Workflow effectiveness metrics (Growth+)
  • Custom reporting tools (Scale)
  • Team leaderboards (Growth+)

These reporting capabilities enable data-driven decision making at every level of the organization, helping teams continuously refine their approach based on actual results.

7. Integration capabilities

Close connects seamlessly with your existing tech stack, creating a unified workflow across all your business tools. The platform offers over 100 integrations with popular applications, maintaining Close as the central hub for customer relationships.

Calendar synchronization with Google Calendar, Outlook, and other platforms ensures that all appointments are accurately reflected in both systems. For virtual meetings, Close connects with video conferencing tools like Zoom, making it easy to schedule and join calls directly from the CRM.

Other valuable integrations include:

  • Document workflows through DocuSign
  • Marketing automation via HubSpot and Mailchimp
  • Team communication through Slack
  • Custom connections using the developer API

This connected ecosystem eliminates information silos and reduces the manual transfer of data between systems, creating a more streamlined and efficient sales operation.

8. Mobile access

In today's mobile-first business environment, sales representatives need access to their CRM while on the go. Close's mobile apps for iOS and Android ensure that teams can stay productive no matter where they're working from.

The mobile experience includes complete access to contact information, communication tools, and pipeline management. Representatives can log calls immediately after they happen, send follow-up emails between meetings, and update deal statuses in real-time after successful discussions.

Mobile-specific features include:

  • One-touch calling and text messaging
  • Activity logging with location context
  • Task management with reminders
  • Document access for presentations and proposals

This comprehensive mobile functionality ensures that sales teams maintain momentum and responsiveness even when they're away from their desks, resulting in faster follow-up and fewer missed opportunities.

9. Customization options

Close adapts to your specific business processes through thoughtful customization options. Rather than forcing teams to change established workflows, the platform offers flexibility to match your existing processes.

Custom fields allow businesses to track industry-specific information across Leads, Contacts, Opportunities, and Custom Activities through all plans. The platform supports multiple field types including text, numbers, dates, dropdown choices, and user assignments. Shared Custom Fields provide additional efficiency by allowing the same field structure to be reused across different record types.

For businesses requiring more complex data structures, Close offers Custom Objects exclusively on the Scale plan. These allow companies to create entirely new data entities with up to 50 fields per custom object type.

Advanced customization features include:

  • Custom activity types with specialized templates for business-specific interactions
  • Opportunity-specific custom fields for tracking deal details
  • Role-based permissions controlling field editing access
  • Pipeline customization for different sales processes

These options allow businesses to tailor Close to their unique requirements without requiring developer resources, striking the right balance between flexibility and ease of use. However, the most advanced customization capabilities are reserved for higher-tier plans.

10. Security and compliance

Close protects your sensitive customer information with enterprise-grade security measures across all plans. The platform's SOC2 Type 2 compliance demonstrates its commitment to security through rigorous third-party auditing of controls and processes.

Account protection features include two-factor authentication and Google SSO integration, significantly reducing the risk of unauthorized access. Within the platform, role-based access controls allow administrators to define precisely what information each user can view and modify.

Additional security measures include:

  • Comprehensive data encryption (in transit and at rest)
  • Regular security audits and updates
  • GDPR compliance capabilities
  • IP restriction options (Enterprise)

These robust security features help businesses protect customer information and meet regulatory requirements without requiring separate security investments.

Pros and cons of Close CRM

All-in-one communication platform: The integration of email, calling, and SMS into a single system eliminates app-switching and saves time.

Intuitive interface: Close is designed for ease of use, with a clean interface that sales representatives can learn quickly.

Built-in calling capabilities: The ability to make calls directly from the CRM without additional software is a significant advantage.

Workflow automation: Automated sequences help ensure consistent follow-up and reduce manual tasks.

Fast implementation: Close claims to be up to 50% faster to implement than other CRMs, allowing teams to get up and running quickly.

AI-powered features: Tools like AI Lead Summaries and AI Email Rewrite help sales teams work more efficiently.

Strong mobile support: Comprehensive mobile apps keep teams productive in the field.

Excellent customer support: Users consistently praise Close's responsive support team.

Regular updates: Close continues to improve the platform with frequent feature updates.

SOC2 compliance: Enterprise-grade security features protect sensitive data.

Higher starting price point: Close's pricing begins higher than some competing CRMs, making it less accessible for very small businesses or startups with limited budgets.

Limited customization in lower tiers: Basic customization options are restricted at the Solo and Essentials levels.

SMS messaging limitations: SMS messages can only be sent to recipients in the US, Canada, UK, and Australia, and cost $0.01 per outgoing message.

No free plan: Unlike some competitors, Close doesn't offer a free forever plan, only a 14-day trial.

Learning curve for advanced features: While the basic interface is intuitive, mastering all the automation and reporting tools takes time.

No built-in marketing automation: Close focuses primarily on sales rather than marketing functions.

Limited reporting capabilities in lower tiers: Advanced analytics are reserved for higher-priced plans.

Some users report occasional bugs: As with any software, some users experience intermittent issues.

Limited customer success resources at lower tiers: Premium support options like screen sharing and dedicated customer success managers are only available with the Premium Support package, starting at $750/month.


👉 Want to check alternatives to Close CRM? Read more:

Close CRM setup and migration

One of Close's selling points is its streamlined setup process, designed to get teams up and running quickly. On this, a few features might be handy for you:

CSV import tool

Close offers a straightforward CSV import tool that allows new users to bring in existing leads and contacts. The process involves:

  1. Preparing your data in CSV format
  2. Mapping your existing fields to Close's system
  3. Running the import
  4. Verifying the imported data

One-click migration

For teams switching from other CRM platforms, Close provides a free one-click migration tool. This utility helps transfer:

  • Contacts and leads
  • Deal information
  • Communication history
  • Custom fields
  • Notes and tasks

Onboarding process

Close CRM maintains a consistent onboarding approach across all plan tiers. All customers receive professional services and onboarding support, with many qualifying for services at no additional cost, including free data migration.

The main difference isn't in the quality of support, but in complexity. Solo and Essentials users need basic setup, while Growth and Scale customers require more comprehensive training due to advanced features like workflows and custom objects. Close provides step-by-step guides and specialist support to ensure optimal setup regardless of your plan level.

Close CRM marketplace and integrations

Close offers integration with over 100 third-party applications through its API and pre-built connectors. This ecosystem allows businesses to create a connected tech stack that meets their specific needs.

Key integration categories

Email and calendar

  • Google Workspace
  • Microsoft 365
  • Outlook
  • Apple Calendar

Communication and meetings

  • Zoom
  • Slack
  • Microsoft Teams
  • Google Meet

Document management

  • DocuSign
  • PandaDoc
  • Google Drive
  • Dropbox

Marketing automation

  • HubSpot Marketing Hub
  • Mailchimp
  • ActiveCampaign
  • Drip

Data enrichment

  • Clearbit
  • LeadFuze
  • Clay

E-commerce

  • Shopify
  • WooCommerce

Customer support

  • Intercom
  • Drift
  • Zendesk

Meeting scheduling

  • Zeeg
  • Calendly
  • SavvyCal

Connectivity

  • Zapier (connecting to 3,000+ additional apps)
  • Native API for custom integrations

Real-World performance: How Close CRM measures up

Looking at reviews across platforms like G2 (4.7) and Capterra (4.7), Close CRM performs well, with average ratings around 4.7 out of 5 stars. Users particularly praise:

  1. Ease of use: Many reviewers highlight how quickly their teams adapted to the platform.
  2. Built-in calling: The integrated phone system is frequently mentioned as a significant advantage.
  3. Email integration: The two-way email sync receives positive feedback for keeping all communication in one place.
  4. Customer support: Close's support team earns high marks for responsiveness and helpfulness.

Common criticisms include:

  1. Price point: Some users find the cost higher than expected, especially for small teams.
  2. Limited customization in lower tiers.
  3. Occasional performance issues or bugs.

Best practices to get started with Close CRM

If you're considering implementing Close CRM, these best practices can help ensure a successful rollout:

1. Start with a clean database

Beginning with organized data sets the foundation for CRM success. Take time to thoroughly clean your existing contact database before migration. This process should include removing any duplicate entries that could create confusion and updating outdated information to ensure accuracy from day one. Standardizing formatting across all records helps maintain consistency, while identifying which custom fields you'll need allows you to capture industry-specific information that matters to your business. This preparatory work might seem tedious, but it pays dividends through increased adoption and more reliable reporting down the line.

2. Define your sales process

Close's pipeline features shine brightest when configured to match your actual sales methodology. Start by documenting your current sales stages from initial contact through closing. For each stage, identify the key activities that typically occur and specific criteria that should trigger movement to the next phase. Consider what data points provide the most valuable insights for your team and ensure they're prominently tracked. This thoughtful mapping creates a CRM that reinforces your proven process rather than forcing your team to adapt to generic workflows that might not fit your business reality.

3. Set up smart views

Smart Views in Close transform how sales representatives organize their daily work. Create focused views that help reps quickly identify which leads need immediate attention. Views for new leads awaiting initial contact ensure quick response times, while hot prospect views highlight opportunities nearing decision points. Time-sensitive views for deals expected to close this month keep revenue targets front and center, and renewal views prevent valuable customers from slipping away unnoticed. These customized perspectives help sales teams work more strategically by surfacing the right opportunities at the right time.

4. Implement gradually

A phased implementation approach prevents overwhelming your team with too much change at once. Begin with core contact management features to establish the CRM as the central repository for customer information. Once this foundation is solid, introduce the communication tools that make daily outreach more efficient. With these basics mastered, layer in automation capabilities to eliminate repetitive tasks and ensure consistent follow-up. Finally, incorporate advanced reporting to drive continuous improvement. This measured approach builds confidence and skills progressively, leading to stronger adoption compared to an all-at-once implementation.

5. Train your team effectively

Thoughtful training dramatically improves adoption rates and return on investment. Rather than generic overviews, provide hands-on sessions where representatives can practice with realistic scenarios relevant to their daily work. Develop process documentation specific to your unique workflow, avoiding generic materials that don't address your team's actual activities. Throughout training, emphasize the concrete benefits each feature provides to individual users—how it makes their job easier, saves time, or helps them succeed. Consider creating an internal champions program that recognizes and rewards early adopters who can then help bring others along.

6. Establish data entry standards

Consistent data practices form the backbone of effective CRM usage. Develop clear naming conventions for accounts, opportunities, and activities to ensure everyone speaks the same language within the system. Identify which fields must be completed for different record types, striking a balance between capturing essential information and overwhelming users with too many required entries. Document expectations around activity logging - what interactions should be recorded, how quickly, and with what level of detail. Create standardized email and call templates that maintain brand consistency while saving time. These shared standards create a reliable data foundation that supports both individual productivity and organizational insights.

7. Review and refine

Post-implementation refinement turns an adequate CRM deployment into an exceptional one. Regularly review adoption metrics to understand which features are gaining traction and which might need additional focus. Create open channels for user feedback and take this input seriously—your front-line users often have the most practical insights into what's working well or causing friction. Look for patterns in the feedback to identify systemic issues that might require configuration adjustments. Where necessary, provide targeted follow-up training to address specific skill gaps that emerge. Remember that CRM implementation is an iterative process; the most successful deployments evolve continuously based on real-world experience and changing business needs.

Why Zeeg delivers better value for appointment-driven businesses

After reviewing Close CRM's features, pricing, and limitations, it's clear that while the platform excels at communication tools, it lacks native scheduling capabilities - a critical gap for appointment-driven businesses. Even at $99/user/month for the Growth plan, Close requires separate scheduling tools to handle what should be the foundation of customer relationships.

Zeeg CRM is purpose-built around the reality that booking and CRM belong together. Instead of paying premium prices for communication features while still needing external scheduling solutions, Zeeg delivers integrated appointment-to-customer workflows at a fraction of Close's cost.

Unlike Close's complex pricing tiers and feature restrictions, Zeeg provides comprehensive CRM capabilities with native scheduling:

  • Automatic lead capture: Every booked appointment becomes a qualified contact instantly - no external integrations needed
  • Built-in workflow automation: Follow-up sequences trigger automatically based on appointment outcomes
  • Native communication tools: Integrated calling and messaging without separate subscriptions
  • Complete attribution tracking: Understand which marketing efforts drive actual meetings and conversions
  • German data sovereignty: GDPR-compliant hosting exclusively in Germany
Get started with Zeeg

Try any of the paid plans for free on a 14-day trial. You can also just keep the free plan forever.

Sign up for free

Is Close CRM right for your business?

After this comprehensive review of Close CRM, the question remains: Is it the right choice for your organization? Let's summarize the key considerations.

Close CRM is likely a good fit if:

  1. Your team needs an all-in-one sales platform that combines contact management, communication, and deal tracking.

  2. Phone and email are primary communication channels with your prospects and customers.

  3. You want a system that's quick to implement without lengthy configuration or training.

  4. Your sales process is well-defined but needs more efficient execution.

  5. Your team size is between 5-50 representatives (the sweet spot for Close's features and pricing).

  6. You're willing to pay a premium for a more integrated experience compared to entry-level CRMs.

You might want to look elsewhere if:

  1. You're on a very tight budget and need a free or extremely low-cost solution.

  2. Your business requires extensive marketing automation in addition to sales CRM.

  3. You need highly customized workflows beyond what Close's automation can provide.

  4. Your team requires advanced reporting and analytics at a lower price point.

  5. You need a solution that supports complex, enterprise-level processes across multiple departments.

Do these limitations affect your business? You might want to explore alternatives to Close CRM.

Final verdict on Close CRM

Close CRM offers a polished, focused solution for sales teams that prioritize efficiency and communication. Its integrated calling, email, and SMS capabilities set it apart from many competitors, while its intuitive interface ensures that teams can get up and running quickly.

The platform's pricing positions it in the mid-market range – more expensive than entry-level options but more affordable and user-friendly than enterprise solutions like Salesforce. This makes it particularly well-suited for growing businesses that have moved beyond their initial startup phase but haven't yet reached enterprise scale.

Close's continuous development of AI features shows a commitment to innovation, while its robust integration capabilities ensure it can connect with your existing tech stack. For sales-focused teams looking to streamline their processes and communication, Close CRM deserves serious consideration.

Frequently Asked Questions about Close CRM

What is Close CRM best used for?

Close CRM is best used for managing the entire sales cycle, from lead capture through deal closure. It particularly excels at streamlining communication with prospects and customers through its integrated calling, email, and SMS features.

Does Close CRM have a free version?

No, Close CRM doesn't offer a free version. However, it does provide a 14-day free trial that gives access to all features, allowing teams to thoroughly test the platform before committing.

How does Close CRM's pricing compare to competitors?

Close CRM's pricing starts higher than some entry-level CRMs but lower than enterprise solutions. Its Base plan begins at $19/user/month, with the more functional Startup plan at $49/user/month (billed annually). This positions it as a mid-market solution.

Is Close CRM suitable for small businesses?

Yes, Close CRM can work well for small businesses, particularly those that have a defined sales process and make regular contact with prospects by phone and email. However, very small businesses or solopreneurs might find the cost prohibitive compared to free or lower-cost alternatives.

How long does it take to implement Close CRM?

According to Close, their platform can be implemented up to 50% faster than competing CRMs. Many teams can be up and running in days rather than weeks, especially if they're importing from a clean database and have clear processes defined.

Does Close CRM integrate with my existing tools?

Close CRM integrates with over 100 applications directly, plus thousands more through Zapier. Key integrations include Google Workspace, Microsoft 365, Zoom, Slack, DocuSign, and popular marketing platforms.

How is Close CRM's mobile experience?

Close offers comprehensive mobile apps for both iOS and Android that allow users to access contact information, log activities, send communications, and update deals from anywhere. The mobile experience provides most of the functionality of the desktop version in a mobile-friendly interface.

Can Close CRM handle multiple sales pipelines?

Yes, Close CRM supports multiple sales pipelines across all plans. All plans include pipeline views out of the box and allow you to create multiple opportunity pipelines to track different teams, products, or sales processesHigher-tier plans offer additional pipeline views (Growth) and unlimited pipelines (Scale) for maximum flexibility

What kind of support does Close CRM offer?

Close CRM offers consistent onboarding support across all plan tiers. All customers receive professional services and free data migration at no additional cost. The difference lies in complexitybasic plans need simple setup while higher tiers require more comprehensive training for advanced features like workflows and custom objects.

Is Close CRM GDPR compliant?

Yes, Close CRM is SOC2 Type 2 compliant and provides the tools needed to maintain GDPR compliance. The platform includes features for managing consent, data access requests, and data deletion, helping businesses meet their regulatory obligations.