When you run a business, you often find yourself having to deal with with many things at once: customer service, scheduling, billing, marketing, and everything in between. If you're tired of using different tools for each task, Thryv promises to consolidate these functions into one platform. But does it deliver on that promise, and more importantly, is it worth the investment?
This guide breaks down everything you need to know about Thryv CRM, from its core features and real-world performance to pricing analysis and honest user feedback. Plus, we’ll show you how Zeeg can transform your potential leads into solid customers.
What is Thryv CRM?
First things first, let’s understand what Thryv CRM actually is and what it has to offer you. Originally developed by Deluxe Corporation under CEO Joe Walsh's leadership, the platform came from recognizing that businesses were drowning in separate tools for different functions, which leads to inefficiency and missed opportunities.
Thryv is basically an all-in-one business management platform. At its core, it functions as a business hub where you can handle customer relationship management (CRM), appointment scheduling, invoicing, payment processing, marketing automation, and online reputation management. The cloud-based platform makes sure that you can access it from anywhere, whether you're working from your office or handling business on the go.
Core features and capabilities
Speaking of features, let's have a look at each of Thryv's main capabilities in detail:
Thryv for customer relationship management (CRM)
The platform's foundation is customer relationship management, hence why the name Thryv CRM. The platform has earned an impressive Capterra rating of 4.2 out of 5 rating from users¹, and consolidates all customer information in one single centralized database to get rid of the need for separate spreadsheets or documents scattered across different systems.
The client portal functionality comes especially handy. Customers access their dedicated portal to view estimates, pay invoices, schedule appointments, and communicate directly with your business. This self-service approach was made to improve customer satisfaction and reduce administrative burden on your team: regardless of whether you're a solo entrepreneur or managing a larger organization.
Appointment scheduling and management
Now, let's have a look at one of Thryv's highest-rated features: booking management. The scheduling system prevents double-booking through intelligent calendar management while enabling 24/7 online booking for customers.
The automated reminder system is useful for any appointment-based business model. You can set up email and SMS reminders to reduce no-shows, with the system handling follow-up communications automatically. Users across various industries report that this feature alone has improved client retention and reduced scheduling conflicts².
Billing and payment processing
Speaking of payments, Thryv's invoicing and payment system makes the often-tedious process of getting paid a lot easier. You can create professional invoices with just a few clicks, customize them with your branding, and send them directly to clients through the platform.
What’s more, the online payment processing capability allows customers to pay immediately upon receiving an invoice, which improves cash flow for businesses of all sizes. However, bear in mind that Thryv charges a 2.9% processing fee for credit card transactions, which may impact businesses processing high payment volumes compared to standalone payment processors.
Marketing and social media management
Moving on to marketing capabilities, Thryv offers social media management tools that allow you to schedule and post content across multiple platforms from one central dashboard. You can manage Facebook, Instagram, and Twitter accounts, track engagement, and respond to comments and messages.
With Thyrv, you can create and send campaigns to segmented customer lists. While functional, some users note that these marketing tools are somewhat basic compared to specialized marketing platforms like Mailchimp or HubSpot's marketing suite.
Communication and team collaboration
Now, let's have a look at Thryv's communication features. Thryv CRM comes with what they call TeamChat functionality for internal team communication, along with video calling capabilities and a centralized inbox that consolidates messages from various channels including email, text, and social media.
This WebChat feature allows website visitors to communicate directly with your team in real-time, which is to convert more leads into customers (potentially). About this feature, users appreciate having all customer communications in one place, which makes it easier to track conversation history and make sure that nothing falls through the cracks.
Thryv pricing and plans
Now, let’s talk money because Thryv's pricing structure is also important for determining whether it fits your budget and business model. Let's break down the current pricing plans:
Extra costs to consider:
- One-time onboarding fee applies to all paid plans
- Credit card processing fee of 2.9% per transaction
- Some advanced features may incur additional charges
It's also very important to understand the total cost of ownership. While the base plans start at $228 per month, you'll also need to factor in the one-time onboarding fee and the 2.9% credit card processing fee. For a business processing $10,000 in monthly payments, that processing fee alone adds $290 to your monthly costs.
Pros and cons: The real user experience
Now that we’ve covered what Thryv has to offer, let's check out what actual users say about Thryv based on over 500 Capterra reviews. The platform receives mixed feedback, with clear strengths and notable weaknesses emerging from user experiences.
The strengths that stand out
Users who align well with Thryv's core strengths report operational improvements. Neta W., an insurance business owner, praised the all-in-one nature of the platform:
"Thryv is easy to set up and use. The training and customer service are the best I have found. They are very attentive, even reaching out to me to make sure I am getting the most from my system."³
The appointment scheduling and customer management features also get praised across different industries. A verified business owner in photography noted:
"Thryv collects client's contact info, and with their webhooks, I can easily import them where I need them."⁴
Healthcare professionals also find value in the platform's compliance features. Pamela E., a health and wellness business owner, highlighted:
"HIPAA Compliant Reminder System Plus Web and Social Media Posts," noting the advanced Disney-like customer service experience.⁵
Construction businesses report measurable ROI from the platform. Kevin A., a general manager, stated:
"The orders we capture by using Thryv versus what would have slipped through the cracks without it tells me that not only is the system paying for itself, it's actually generating income."⁶
Areas where Thryv falls short
Moving on to the cons, several features seem to underperform compared to user expectations.
James F., a marketing director in medical practice, experienced severe contract issues:
"I was 100% lied to.... I was told this was a month to month and could cancel at any time. I cancelled after the first month for them failing to deliver anything at all and they charged me again 4 times in 3 days and claim I'm stuck with a 6 month contract!"⁷
There’s also the complexity problem. Kim K., an office manager in mental health care, found the platform overwhelming:
"Not user friendly, too many steps to accomplish simple tasks."⁸ This complexity may be a bit of a problem for businesses that just need a simple tool to use.
Customer service quality varies once users attempt to modify or cancel services. Susan B., a vice president in construction, reported:
"Customer service is great when buying but unresponsive when canceling."⁹
Long-term user perspectives
Speaking of long-term usage, users who stick with the platform beyond the first learning curve often say it gets better. Hannah S., an owner and life integration consultant, emphasized the support aspect:
"From start until now, I have felt cared for. There is confusion and again, the processes are hard for me...but I know they care."¹⁰ Turns out while the platform may have usability challenges, the human support element helps retain customers through hard periods.
Some users also appreciate that the platform gets updated all the time. Melanie A., an office manager in facilities services, noted:
"Generally speaking, this product will do what a small business needs it to do... Even though some areas still need work, the software team is consistently making improvements and updates."¹¹
How Thryv compares to alternatives
User reviews do matter. But what about other tools? Here’s how Thryv stacks up against other business management platforms:
Based on this comparison, it is safe to say that Thryv is a decent choice for businesses that prioritize integrated functionality over specialized features. While platforms like HubSpot give you more customization and Salesforce offers more enterprise-level capabilities, Thryv's power lies in its unified approach to common business functions, especially in appointment scheduling and payment processing.
Integration capabilities
Moving on to what Thryv integrates with, the platform connects with over 60 third-party applications to help improve your existing workflow. The integration library includes popular productivity tools like Microsoft 365, Microsoft Outlook, and Google Docs, which allows you to sync your existing business documents and communications.
For payment processing, Thryv integrates with Square Point of Sale to allow businesses that already use Square hardware to maintain their existing setup while leveraging Thryv's other capabilities. The platform also connects with Zapier, which opens up automation possibilities with hundreds of additional applications through Zapier's workflow automation.
Social media integrations include Facebook, Instagram, and X (formerly Twitter), which gives you the option to manage your social presence from within the Thryv dashboard. But the depth of these social media connections varies, with some platforms offering stronger integration than others.
Businesses that are heavily dependent on specific software tools should check out whether Thryv is compatible before getting started. While Thryv offers numerous connection options, the integration experience can impact a lot how well the platform serves as your main business hub.
Is Thryv financially worth all the investment?
Now, let's address the central question that brings most people to this review: Is Thryv worth the investment for your business? Well, the answer mostly depends on your specific circumstances, operational needs, and budget constraints.
When Thryv makes sense
The math on Thryv becomes compelling when you're dealing with operational inefficiencies that cost more than the platform's pricey monthly fee. With plans starting at $646/month for Kickstart and scaling up to $1,475/month for Accelerate, you need serious business volume to justify these costs.
Here's where the value calculation gets interesting. If you're an appointment-based business dealing with no-shows, each prevented cancellation directly impacts your bottom line. A dental practice charging $200 per cleaning that prevents just four no-shows monthly through Thryv's automated reminders has recovered $800 in otherwise lost revenue: more than covering the Kickstart plan cost.
The payment processing fees tell a different story than the previous 2.9% rate. ThryvPay now charges 2.60% + $0.30 per transaction, which adds up with volume. A business processing $25,000 monthly would pay $675 just in processing fees, which nearly doubles their effective software cost.
The sweet spot seems to be established service businesses with lots of appointments and higher-value transactions. A law firm, medical practice, or consulting business that can leverage the professional client portals, automated scheduling, and integrated invoicing while processing enough revenue to absorb the costs.
For most businesses, the question isn't whether Thryv works: it's whether working with multiple cheaper tools makes more financial sense than paying hefty prices for integration convenience. At these price points, you're essentially betting that operational efficiency gains will exceed the monthly investment.
When alternative solutions make more sense
Thryv's premium pricing structure makes it unsuitable for many business scenarios, especially those with lower transaction volumes or specialized requirements that don't justify the substantial monthly investment.
At $646-$1,475 monthly plus processing fees, the platform becomes prohibitively expensive for businesses with modest revenue. A small service business processing $10,000 monthly through ThryvPay would face $290 in processing fees (2.60% + $0.30 per transaction) on top of the base subscription, which pushes total costs above $900 monthly. For many businesses, this is a huge chunk of their operational budget.
Companies that need more customization will find Thryv's limitations especially frustrating given the high cost. More flexible alternatives like Salesforce or HubSpot give you more adaptability, often at lower entry points. When you're paying premium prices, the expectation for sophisticated functionality increases accordingly.
Organizations that already use specialized tools may find that Thryv's integrated approach doesn't match their current best-in-class solutions. The platform's marketing automation, for example, doesn’t quite match the sophistication of dedicated tools like Marketo or even mid-tier options like Mailchimp. Paying $646+ monthly for "good enough" functionality when you already have superior individual tools barely makes financial sense.
Also, businesses with simple operational needs (those that need basic scheduling and invoicing without lots of automation) will find the cost structure unjustifiable. Many can get similar results with tools like Zeeg ($10-16/month), QuickBooks ($15-30/month), and basic communication platforms for a fraction of Thryv's cost.
The platform's 6-month initial commitment and onboarding fees create additional barriers for businesses uncertain about long-term fit, which makes it a high-risk investment for organizations without clear operational pain points that justify the premium pricing.
Implementation and getting started
You’ve decided to go with Thryv CRM? Let's discuss what you can expect during the implementation process. Thryv's onboarding involves working with a dedicated representative to configure your account properly, a process that typically takes several weeks but means you don’t have to do everything alone (with that price tier; to be honest, this is the least Thryv can offer).
What’s more: Thryv CRM offers one-on-one sessions, advanced documentation, and ongoing support to help users maximize their investment. But the moderate learning curve means you should budget time for your team to get comfortable with all features.
Most businesses that implement Thryv successfully report seeing tangible benefits within 2-3 months, especially in terms of reduced no-shows, faster payment collection, and improved customer communication organization. The timeline to value depends largely on how well your business model aligns with Thryv's core strengths and how thoroughly you implement the available features.
Zeeg: When you need scheduling that actually works
Look, if Thryv's $228 monthly price tag plus processing fees made you wince, you're not alone. Sometimes you don't need every bell and whistle: you just need appointments to turn into customers without the headache.
That's exactly what Zeeg does differently. Instead of trying to be everything to everyone, we focus on one thing: making sure your appointments automatically become leads in your CRM. No manual data entry, no leads falling through cracks, no wondering which marketing channel actually brought in that client.
The basics that actually matter:
- Every booking becomes a qualified lead automatically
- Your data stays in Germany (GDPR compliance sorted)
- Transparent pricing: $10-30/user monthly, no surprise fees
- Works with your existing calendar setup
Whether you're running a consultancy, managing a sales team, or coordinating interviews, you get the scheduling power without paying for features you'll never use. Plus, your compliance team won't give you grief about data sovereignty.
Starting at $10/month per user, it's basically what most businesses spend on coffee in a week: except this actually helps you close more deals.
The verdict
After analyzing user feedback, feature capabilities, pricing structures, and competitive positioning, Thryv is a platform best suited for specific business scenarios rather than a universal solution for all operational needs.
The platform is good for businesses that prioritize appointment scheduling, need integrated payment processing, and value having customer communications centralized in one location. The professional client portal and automated reminder systems provide genuine operational benefits that can improve both efficiency and customer satisfaction.
BUT, the high total cost of ownership, limited customization options, and mixed performance in areas like lead capture and landing pages make Thryv a poor fit for businesses that need flexibility or those with tight budgets.
In the end, the key decision factors come down to monthly payment processing volume, the importance of appointment scheduling in your operations, your budget flexibility, current software costs, and growth trajectory requirements. Businesses that align well with Thryv's strengths while having the budget to support total costs above $350 monthly are most likely to find the platform worthwhile.
Frequently Asked Questions About Thryv CRM
How much does Thryv CRM cost?
Thryv offers three main pricing tiers: Kickstart at $646/month, Ignite at $881/month, and Accelerate at $1,475/month. All plans require a one-time onboarding fee of $250, and payment processing costs an additional 2.60% + $0.30 per transaction through ThryvPay.
Is there a free trial for Thryv?
Thryv doesn't offer a traditional free trial, but they do provide personalized demos and have a free Command Center plan with basic features like centralized inbox and team chat. The paid plans require a 6-month initial commitment.
What types of businesses work best with Thryv?
Thryv works best for appointment-based service businesses with higher transaction volumes—think dental practices, law firms, consulting services, or construction companies. Businesses processing $15,000+ monthly and heavily relying on scheduling tend to see the most value.
Can I cancel Thryv anytime?
This is where things get tricky. While Thryv states you can cancel after the initial 6-month commitment, multiple users report difficulties with cancellation and unexpected charges. Some users experienced billing issues even after attempting to cancel, so read the contract terms carefully.
How does Thryv compare to cheaper alternatives?
Thryv costs a lot more than specialized tools. For basic scheduling and CRM needs, you could use tools like Zeeg ($10-16/month), Calendly ($10-15/month), and QuickBooks ($15-30/month) for a fraction of Thryv's cost. The trade-off is integration convenience versus cost savings.
What's included in the onboarding process?
The $250 onboarding fee includes one-on-one setup assistance, account configuration, and training sessions with a dedicated representative. The process typically takes several weeks and includes help activating the features your business needs most.
Does Thryv integrate with my existing tools?
Thryv connects with 60+ applications including Microsoft 365, Google Docs, Square Point of Sale, and Zapier. However, integration quality varies—some work seamlessly while others feel basic. Check compatibility for your critical business tools before committing.
Is Thryv HIPAA compliant?
Yes, Thryv offers HIPAA compliance features, which makes it popular among healthcare providers. The platform includes compliant reminder systems and secure client communications, though you'll need to ensure proper configuration during setup.
What happens to my data if I cancel?
Thryv should provide data export capabilities, but several users report difficulties accessing their information after cancellation. Before signing up, clarify data export procedures and ensure you have backup plans for critical business information.
Are there hidden fees beyond the monthly cost?
Beyond the base subscription and processing fees, watch out for additional charges for premium features, extra user seats, or advanced functionality. The onboarding fee is mandatory, and some features that seem included may cost extra as your needs grow.
How long does it take to see results with Thryv?
Most successful users report seeing tangible benefits within 2-3 months, particularly in reduced no-shows, faster payment collection, and improved customer communication. However, the learning curve means your team needs time to become proficient with all features.
What kind of customer support does Thryv provide?
Thryv offers 24/7 support and gets positive ratings for initial customer service. However, multiple users report that support quality drops significantly when trying to modify services or cancel accounts. Support is generally better for technical issues than billing concerns.
Source List
- https://www.capterra.com/p/156926/Thryv/
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- https://www.capterra.com/p/156926/Thryv/#Capterra___3940306
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