Looking for detailed Thryv pricing information to understand what this all-in-one business platform actually costs? Thryv uses a unique location-based pricing model with bundles starting at $646 per month, and scales up to $1,475 monthly for their most detailed package.
This complete guide breaks down every pricing tier, hidden fees, and alternatives like Zeeg that offer better scheduling features at a fraction of the cost.
Overview of Thryv pricing structure
When you're evaluating Thryv pricing, the first thing you'll notice is how different their approach is from typical business software. Instead of charging per user like most platforms, Thryv structures their costs around location-based bundles that combine multiple business management tools.
Each Thryv pricing tier includes features from three main product centers: Command Center (communication tools), Business Center (CRM and scheduling), and Marketing Center (online presence management). This bundled approach means you're not just paying for one specific tool but also investing in what makes Thryv a complete business operating system.
The company offers three main bundles: Kickstart, Ignite, and Accelerate. They also offer various add-ons and individual product options for businesses with more specific needs. Understanding this structure is important because the location-based pricing model does impact how costs scale compared to traditional per-user software.
Thryv cost breakdown by bundle
Now let's examine each Thryv pricing option in detail, including what you get and what limitations you'll face:
Kickstart bundle: $646 per month
At the entry level of Thryv pricing is the Kickstart bundle which is designed for small businesses that are establishing their digital presence. This package combines basic features from all three Thryv product centers with a focus on essential business operations.
What's included in Kickstart:
- Local listings management across up to 70 online directories
- Basic reputation management with review monitoring and response tools
- Social media management capabilities with scheduling and posting
- Website builder with customizable templates
- Scheduling and appointment management system
- CRM for customer relationship tracking
- Estimates and invoicing functionality
- Marketing automation for basic email sequences
- Automated review request campaigns
- AI-powered content suggestions for social media
- Secure client portal for document sharing
- Basic reporting and analytics across all features
Kickstart limitations:
- Includes only the $300 Growth Package (upgrade to $500 package costs additional $200/month)
- Limited customization options compared to higher tiers
- Basic support tier (no priority assistance)
- Restricted advanced automation features
- Limited API access for integrations
Best for:
- New small businesses with 1-10 employees
- Service-based companies establishing their first digital presence
- Businesses wanting to consolidate multiple basic tools
- Organizations with straightforward marketing needs
- Companies testing comprehensive business software before upgrading
Ignite bundle: $881 per month
Moving up the Thryv pricing ladder, the Ignite bundle is mainly for growing businesses ready to scale their marketing and customer management efforts. This mid-tier option builds on Kickstart features while adding more sophisticated automation and analytics.
What Ignite includes:
- All Kickstart features with enhanced capabilities
- Advanced marketing automation with multi-step campaigns
- Improved CRM with custom fields and advanced pipeline management
- Enhanced social media management with competitor tracking
- More detailed reporting and analytics across all business areas
- Additional AI-powered tools for content creation and optimization
- Automated payment processing and recurring billing
- Advanced lead scoring and qualification tools
- Custom workflow creation for business processes
- Integration with more third-party applications
- Enhanced security features and user permissions
- Dedicated customer success manager for onboarding
Ignite additions over Kickstart:
- More sophisticated email marketing templates and sequences
- Advanced contact segmentation capabilities
- Improved appointment scheduling with group booking options
- Enhanced website customization tools
- Better mobile app functionality
- Expanded integration ecosystem
Best for:
- Growing businesses with 10-50 employees
- Companies needing advanced marketing automation
- Organizations requiring better customer segmentation
- Businesses with complex sales processes
- Teams wanting improved collaboration and workflow tools
Accelerate bundle: $1,475 per month
At the premium end of Thryv pricing, the Accelerate bundle targets established businesses focused on maximizing growth efficiency and operational optimization. This very detailed package includes their most advanced features and highest level of support.
Accelerate bundle capabilities:
- Everything from Kickstart and Ignite with premium enhancements
- Advanced pipeline and territory management tools
- Sophisticated marketing automation with behavioral triggers
- Premium AI-powered solutions for content, analysis, and recommendations
- Complete social media management suite with advanced analytics
- Enhanced automated payment processing with subscription management
- SEO optimization tools and local search management (valued at $300, included)
- Advanced reporting with custom dashboard creation
- The $500 Growth Package included without additional cost
- Priority support with dedicated account management
- Advanced security features including single sign-on
- Custom integration development support
- White-label options for client-facing materials
Accelerate premium features:
- Advanced forecasting and business intelligence
- Custom object creation for specialized business needs
- Advanced user role management and permissions
- API access for custom integrations
- Advanced automation with conditional logic
- Enhanced mobile app with offline capabilities
Best for:
- Established businesses with 50+ employees
- Companies with complex, multi-location operations
- Organizations requiring advanced customization
- Businesses that need comprehensive analytics and reporting
- Teams that need priority support and account management
Understanding additional Thryv costs
The base Thryv pricing is just the beginning of your potential investment. Several add-ons can significantly impact your total monthly expenses:
Mandatory fees and setup costs
Onboarding fees: Every Thryv pricing plan includes a mandatory $250 onboarding fee. This covers personalized setup assistance, feature activation, initial training, and data migration support. While this fee provides value through dedicated implementation support, it increases your first-month investment a lot.
CRM implementation costs: For businesses choosing Keap as their CRM provider (available with Ignite and Accelerate bundles), there's an additional $500 implementation fee. This specialized setup ensures proper integration between Thryv's platform and Keap's CRM functionality but will still cost you.
Add-on services pricing
Beyond the core bundles, Thryv offers several add-ons that expand functionality but increase monthly costs:
Thryv Workforce Center gives you payroll and tax filing automation at $49 monthly plus $7 per active staff member. For a team of 20 employees, this adds $189 monthly ($2,268 annually) to your Thryv investment.
Professional website services start at $19 monthly for basic professional design and management. While the bundles include website builders, this add-on provides expert design and ongoing management services.
ThryvPay operates on a transaction-based model, and charges 2.60% plus $0.30 per transaction. For businesses processing $10,000 monthly in payments, this equals approximately $290 in transaction fees.
Contract and billing considerations
Initial commitment: Thryv requires a 6-month initial subscription commitment, after which service auto-renews month-to-month. This provides some flexibility after the initial period but requires significant upfront commitment.
Semi-annual billing discount: Choosing semi-annual billing offers a 5% discount on your subscription. For the Accelerate bundle, this saves approximately $885 annually but requires paying $8,610 upfront every six months.
Cost calculation examples
Small business scenario (Kickstart bundle):
- Monthly subscription: $646
- Onboarding fee: $250 (one-time)
- Workforce Center for 5 employees: $49 + ($7 × 5) = $84/month
- Professional website: $19/month
- Total first-year cost: $8,002 + ($103 × 12) = $9,238
Growing business scenario (Ignite bundle):
- Monthly subscription: $881
- Onboarding fee: $250
- CRM implementation: $500 (if using Keap)
- Workforce Center for 15 employees: $49 + ($7 × 15) = $154/month
- Total first-year cost: $11,322 + ($154 × 12) = $13,170
Enterprise scenario (Accelerate bundle):
- Monthly subscription: $1,475
- Onboarding fee: $250
- CRM implementation: $500 (if using Keap)
- Workforce Center for 30 employees: $49 + ($7 × 30) = $259/month
- Professional website: $19/month
- Total first-year cost: $18,450 + ($278 × 12) = $21,786
Detailed feature comparison across Thryv plans
Understanding what each Thryv pricing tier actually helps determine the best fit for your business needs:
Switching between Thryv plans: What you need to know
Understanding how plan changes work can save you money and frustration down the road. Unlike per-user software where changes are usually quite simple, Thryv's location-based model creates some unique considerations.
Upgrading your Thryv plan
When you upgrade from one Thryv bundle to another, changes generally take effect at your next billing cycle. However, the process involves several steps:
Contact requirement: To change a plan, you need to contact Thryv's sales team rather than self-service upgrades through your account dashboard. This adds time to the process but makes sure that your features are properly activated.
Prorated billing: Thryv usually handles upgrades through prorated billing where they charge you the difference for the remainder of your current billing period. For example, if you upgrade from Ignite ($881) to Accelerate ($1,475) mid-month, you'd pay an additional $297 for the remaining billing period.
Feature activation: New features become available immediately upon plan upgrade, though some advanced capabilities may require additional configuration or training sessions.
Downgrading considerations
Downgrading is a bit more complicated due to Thryv's feature set:
Feature retention: Your current plan features remain active until your billing cycle ends. This means you won't lose functionality immediately but will face restrictions at renewal.
Data limitations: Some advanced features like custom objects or detailed analytics may become inaccessible with lower-tier plans. Make sure you export important data before downgrading.
Contract implications: If you're in your initial 6-month commitment period, downgrading may not be possible without penalty fees.
Cost optimization strategies
Timing considerations: Plan your upgrades and downgrades around billing cycles to minimize prorated charges and feature disruption.
Add-on evaluation: Before upgrading plans, evaluate whether specific add-ons might provide needed functionality at lower cost than a complete plan upgrade.
Seasonal adjustments: Some businesses benefit from upgrading during busy seasons and downgrading during slower periods, though Thryv's commitment requirements may limit this flexibility.
Why Zeeg outperforms Thryv for appointment-focused businesses
While Thryv is an all-in-one platform starting at $646 monthly, businesses focused on appointment scheduling often find out they're paying for functionality they don't even need. Zeeg has a completely different approach: booking and CRM belong together.
Every appointment in Zeeg automatically becomes a qualified lead with conversation notes permanently linked and follow-up automation running without manual intervention. This integration depth doesn't exist in Thryv, where scheduling feels like an afterthought to their all-in-one business suite.
Zeeg builds everything around how modern businesses actually schedule and manage customer interactions to create an intuitive experience from day one rather than needing extensive onboarding.
Zeeg's pricing structure:
- Starter: Free forever for solo users
- Professional: €10/$10 per user monthly for advanced scheduling
- Business: €16/$16 per user monthly for team collaboration
- Scale: €30/$30 per user monthly for enterprise functionality
Cost comparison:
- 5-person team: Thryv $646/month vs Zeeg $80/month (84% savings)
- 15-person team: Thryv $646/month vs Zeeg $240/month (63% savings)
No hidden onboarding fees, no mandatory setup costs, no artificial location-based limitations.
Zeeg delivers capabilities that exceed Thryv's $1,475 Accelerate bundle at accessible prices. Native round-robin distribution scales to 200+ users, while smart routing forms pre-qualify prospects before scheduling. The platform includes native Exchange, Apple Calendar, Google Calendar, and Outlook integration – addressing the calendar connectivity issues Thryv users frequently experience.
While Thryv operates from US infrastructure, Zeeg provides complete German data hosting exclusively. Your data stays on German servers, ensuring GDPR compliance without complex legal evaluations or compliance team explanations.
Industry-specific Thryv pricing considerations
Different industries face unique considerations when evaluating Thryv pricing and determining value:
Service-based businesses
Advantages for service industries:
- Integrated scheduling reduces tool switching between CRM and calendar management
- Reputation management helps maintain online presence crucial for local services
- Automated invoicing streamlines billing processes
- Social media management maintains customer engagement
Pricing considerations:
- Location-based pricing works well for single-location service businesses
- Multi-location service companies face multiplied costs ($646 per location)
- Add-on costs for payroll management can be substantial for larger service teams
Healthcare and wellness
Healthcare-specific benefits:
- HIPAA compliance features available in higher tiers
- Patient communication tools integrated with appointment scheduling
- Reputation management crucial for medical practices
- Automated reminders reduce no-shows
Cost implications:
- Healthcare practices often require Accelerate bundle ($1,475/month) for compliance features
- Multi-provider practices benefit from location-based pricing
- Integration with medical billing systems may require custom development
Professional services
Professional service advantages:
- Client portal functionality for document sharing
- Integrated invoicing and payment processing
- CRM functionality for maintaining client relationships
- Marketing automation for business development
Pricing evaluation:
- Professional services firms often need advanced features requiring higher-tier plans
- The comprehensive platform can replace multiple specialized tools
- Location-based pricing may be expensive for small professional practices
Making the right Thryv plan decision
Choosing the appropriate Thryv pricing tier requires honest assessment of your current needs and growth trajectory:
Start with needs assessment
Evaluate current tool costs: Add up what you're currently spending on separate CRM, scheduling, marketing, and website tools. If this total approaches Thryv's pricing, consolidation might provide value.
Assess feature utilization: Honestly evaluate which Thryv features you'll actually use. The comprehensive platform includes many capabilities that might not align with your immediate needs.
Consider implementation resources: Thryv's complexity requires dedicated implementation time. Ensure you have staff available for proper setup and training.
Growth and scalability factors
Location expansion plans: If you plan to open additional locations, Thryv's per-location pricing multiplies costs significantly. Plan for these expenses in your budget projections.
Team size considerations: Unlike per-user tools, Thryv's location-based pricing doesn't increase with team growth at single locations. This can provide value for larger teams.
Feature evolution needs: Consider whether your business will grow into Thryv's advanced features or if you'll remain primarily focused on basic functionality.
Budget optimization strategies
Start conservatively: Begin with the Kickstart bundle and upgrade as you determine which features provide actual value for your business operations.
Evaluate add-on necessity: Resist adding optional services until you've maximized the value from your base bundle features.
Consider seasonal adjustments: Some businesses might benefit from higher tiers during peak seasons, though Thryv's commitment requirements may limit this flexibility.
Comprehensive Thryv pricing FAQ
Basic pricing questions
How much does Thryv cost per month? Thryv pricing starts at $646 per month for the Kickstart bundle, $881 monthly for Ignite, and $1,475 per month for Accelerate. All plans require a one-time $250 onboarding fee, with potential additional CRM implementation fees.
Is Thryv pricing per user or per location? Thryv uses location-based pricing rather than per-user fees. Each bundle price covers one business location regardless of team size, making it potentially cost-effective for larger teams but expensive for small operations.
Does Thryv offer a free trial? Thryv doesn't provide a traditional free trial. However, they offer product demonstrations and consultation calls to help evaluate fit before commitment.
What's included in the onboarding fee? The mandatory $250 onboarding fee covers personalized setup assistance, feature activation, data migration support, initial training sessions, and dedicated implementation consultation.
Contract and billing questions
What are Thryv's contract requirements? Thryv requires an initial 6-month subscription commitment, after which service auto-renews month-to-month. This provides some flexibility after the initial commitment period.
Can I pay monthly instead of semi-annually? Yes, monthly billing is available, though semi-annual billing provides a 5% discount. For the Accelerate bundle, this saves approximately $885 annually but requires larger upfront payments.
Are there penalties for early cancellation? During the initial 6-month commitment period, early cancellation may incur penalties. After this period, you can cancel with standard notice periods.
How does billing work for plan changes? Plan changes typically take effect at your next billing cycle, with prorated adjustments for mid-cycle upgrades. Downgrades maintain current features until the billing cycle ends.
Feature and add-on questions
Do Thryv plans include all features? Base subscription costs don't include all available features. Several add-ons like Workforce Center ($49 + $7 per employee monthly) and professional website services ($19 monthly) incur additional charges.
What's the difference between Thryv bundles? Kickstart ($646) provides basic business management tools, Ignite ($881) adds advanced automation and marketing, while Accelerate ($1,475) includes premium features, SEO tools, and priority support.
Can I add individual features without upgrading plans? Some functionality is available through add-ons rather than plan upgrades. Evaluate whether specific add-ons meet your needs before committing to higher-tier bundles.
Is the CRM implementation fee mandatory? The additional $500 CRM implementation fee applies only if you choose Keap as your CRM provider with Ignite or Accelerate bundles. It's not required for standard Thryv CRM functionality.
Comparison and alternative questions
How does Thryv pricing compare to competitors? Thryv's location-based model makes it expensive compared to per-user alternatives. For specialized needs like scheduling, dedicated tools often provide superior functionality at lower costs.
Should I choose Thryv or separate specialized tools? This depends on your preference for integration versus specialization. Thryv provides convenience through consolidation but may not excel in specific areas like dedicated tools do.
What happens if Thryv doesn't meet my needs? Given the 6-month commitment and setup costs, thoroughly evaluate Thryv through demonstrations before committing. Consider whether specialized tools might better serve your primary needs.
Can I integrate Thryv with other business tools? Thryv offers various integrations, though the ecosystem is more limited than specialized platforms. Higher-tier plans provide better integration capabilities and API access.
Total cost of ownership analysis
Understanding the complete financial commitment helps make informed decisions about Thryv pricing:
First-year cost breakdown
Kickstart bundle total first-year costs:
- Monthly subscription: $646 × 12 = $7,752
- Onboarding fee: $250
- Conservative add-ons estimate: $1,200
- Total first-year investment: $9,202
Ignite bundle total first-year costs:
- Monthly subscription: $881 × 12 = $10,572
- Onboarding fee: $250
- CRM implementation (if applicable): $500
- Conservative add-ons estimate: $2,000
- Total first-year investment: $13,322
Accelerate bundle total first-year costs:
- Monthly subscription: $1,475 × 12 = $17,700
- Onboarding fee: $250
- CRM implementation (if applicable): $500
- Conservative add-ons estimate: $3,000
- Total first-year investment: $21,450
Long-term financial considerations
Three-year investment projections:
- Kickstart: Approximately $25,000-$30,000
- Ignite: Approximately $35,000-$42,000
- Accelerate: Approximately $55,000-$65,000
These projections include moderate add-on usage and account for potential price increases over the commitment period.
Is Thryv pricing worth the investment?
Thryv pricing reflects a comprehensive business management platform rather than specialized software. The location-based model creates significant monthly commitments regardless of team size, making careful evaluation essential before commitment.
Thryv makes sense for:
- Established businesses needing multiple integrated tools
- Single-location operations with larger teams
- Organizations prioritizing convenience over specialization
- Companies with dedicated implementation resources
Consider alternatives if you:
- Primarily need scheduling functionality
- Operate with small teams or tight budgets
- Prefer specialized tools over comprehensive platforms
- Want flexibility in tool selection and pricing
For businesses focused primarily on appointment scheduling and customer interaction, specialized solutions like Zeeg often provide superior functionality at dramatically lower costs. Zeeg's scheduling-first approach, combined with transparent per-user pricing starting at €10/$10 monthly, delivers better value for appointment-focused businesses.
The bottom line: Thryv pricing represents a significant investment in an all-in-one platform. While this works for some businesses, most organizations find better value and functionality with specialized tools that excel in their specific areas of need rather than attempting to do everything adequately.
